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The best novelty gift for men or women at a price that doesn’t break the bank

After T.V. exposure the Nottingham based organisation The Pussy Co has been struggling to keep up with sales of their recently launched novelty pussy shaped air freshener. On the 10th November the controversial air fresheners got a feature on new E4 show Dirty Digest, the result of this exposure could not have been foreseen. When the Pussy Co. team walked in the office on the Friday morning they were faced with over 9000 orders, and over 3,000 cheeky panties and a crashed server. They have been shipping globally and are getting keen interest from national and international wholesalers.

They have been in talks with a controversial Rock band from the USA to feature their product or the pussy co girls in their next video.

The air freshener has come under criticism over the last few days as feminist groups have complained about the production of such a product. They described it as something that “objectifies women.”

Although the levels of dissatisfaction from some of the public is evident to see, it is obvious the popularity of the product is growing. The irony of the overnight phenomenon is that 68% of customers have been female.

The marketing duo of Hari Trivedi and Owen Gill have battled through the pressure from varying opinions to bring what can only be described as an “office joke” to the market. They have shown creative flair and have broken all forms of taboo with such a bold yet simple product. “The interest we have generated is amazing, especially from women” stated Gill. However this product was never considered to be a realistic avenue to success as Trivedi describes, “When we first thought of the idea, it was the joke of the office, so we thought why not take a gamble? There’s a target market out there for every product and we just needed to find it.”

The best novelty gift for men or women at a price that doesn’t break the bank. Please don’t mistake this for an adult toy or anything to do with porn. The cheeky pants have been a huge success and have some clever slogans on there such as ‘anal-yse this’ or ‘hungry?’

They’re certainly not scared of bold messages or products, so make sure you visit the Their blog seems to be quite active and have pages that offer advice, hot celebrity gossip, latest news and general posts.

Contact us on 0115 964 9211 to get more information or email us on -

This press release was distributed by ResponseSource Press Release Wire on behalf of The Pussy Co in the following categories: Entertainment & Arts, for more information visit