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The technology which Apptio brings to the market is unlike anything else available today.

Former Senior Vice President of OpTier to Lead European Expansion Efforts for Pioneering Provider of Technology Business Management Solutions

LONDON, November 15 - Apptio, the leading provider of on-demand Technology Business Management (TBM) solutions, today announced its rapidly expanding European operations will be led by Colin Rowland, who joins the company as Vice President, EMEA. In this capacity, Rowland will oversee sales and operations across the region at a time when large enterprise customers across a wide array of industries have implemented Apptio’s Software-as-a-Service platform to make better decisions regarding their IT spend and more effectively ‘run IT like a business’.

Rowland joins Apptio from OpTier, a leader in the Application Performance Management market where he held the position of Senior Vice President of Worldwide Sales and was responsible for the building and managing the global sales force. Prior to Optier, Rowland held senior executive positions at Opsware, Tideway Systems, and Mercury Interactive, where the sales teams he directed consistently exceeded revenue targets.

“The technology which Apptio brings to the market is unlike anything else available today. In uncertain times, the ability for CIOs to get detailed, accurate and timely information about IT costs, performance and service levels has become mission critical,” said Colin Rowland, Vice President, EMEA. “I have little doubt that CIOs in the European market will be especially receptive to Apptio’s value proposition of helping them calculate their IT costs and become a better partner to the business.”

“In Colin, we have found a seasoned sales executive with the proven ability to build and lead a world-class team and help spread the gospel of Technology Business Management to the European market,” said Sunny Gupta, co-founder and CEO of Apptio. “His appreciation of Apptio’s vision and obvious enthusiasm to bring our innovative technology to CIOs in the EMEA region will undoubtedly help us as we expand our global footprint.”

About Apptio

Apptio is the leading independent provider of on-demand Technology Business Management (TBM) solutions for managing the business of IT. Apptio enables IT leaders to manage the cost, quality and value of IT Services by providing deep visibility into the total cost of IT services, communicating the value of IT to the business through an interactive "Bill of IT," and strategically aligning the planning, budgeting and forecasting processes. Apptio's TBM solutions play a critical role in helping companies understand and drive chargeback, virtualization, cloud and other key technology initiatives. Global enterprise customers such as Bank of America, Boeing, Cisco, Clorox, Facebook, JPMorgan Chase, Microsoft, Northrop Grumman, St. Luke's Health System, and Swiss Re rely on Apptio to manage more than $62 billion in annual IT spending. For more information, visit the Apptio website or the Lean IT blog.


Paul Maher

Positive Marketing
020 8237 1104/ 07900 600013

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