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E-Lites electronic cigarettes

Today’s announcement by the British Medical Association (BMA) of the ban on smoking in cars has once again strengthened the call for the wider adoption of electronic cigarettes, according to leading UK brand E-Lites.

The ban follows similar clampdowns on tobacco vending machines, advertising, smoking in public places and cigarette pack design. Combined with the rising price of conventional cigarettes, it is becoming increasingly difficult to argue against the greater use of electronic cigarettes, which are healthier, safer, more convenient and more economical than their conventional counterparts.

The British Medical Association called for an extension on the current ban after reviewing evidence that showed the levels of toxins in a car can be up to 23 times greater than in a smoke-filled bar/pub.

Adrian Everett, a founder and co-director of E-Lites said: “This news comes as we’re seeing the beginning of the end for traditional tobacco cigarettes. Advanced technology has allowed us to create an alternative that is better in so many ways.

“With products now available that provide smokers with an enjoyable and authentic smoking experience, whilst being significantly healthier, better value and less restricted - this has to be the future.”

E-Lites produce an odour-free vapour, rather than smoke, and are unrestricted, which means they can be used almost anywhere.

Crucially, E-Lites contain none of the tar, tobacco, carcinogens and added chemicals found in conventional cigarettes.



E-Lites was established in the UK in 2007 and is already a leader in its field, producing some of the most advanced electronic cigarettes on the market. The company is expanding nationally and internationally as demand grows for its innovative products.

Its latest range of G9 range of E-Lites includes a disposable device that provides the equivalent of 40 cigarettes and is priced at £9.99. Rechargeable options include the hard-cased E200 starter kit, which provides the equivalent of around 200 cigarettes and is priced £39.99. Customers can then order E-Tip refills from the website, which are priced £7.99 for the equivalent of approximately 80 cigarettes.

E-Lites’ revolutionary products are the result of extensive UK research and development. The evolution of E-Lites has been supported by significant investment in design and testing to ensure its electronic smoking devices are made to the highest standards and deliver the most authentic and luxurious smoking sensation possible. The company’s manufacturing facility uses the latest state of the art micro-electronic technology, ensuring E-Lites set the standard within the electronic smoking industry. E-Lites are globally patented, internationally trademarked, and are backed by an international parts replacement guarantee.

Michael Ryan, one of the founding directors of E-Lites, is also chairman of the Electronic Cigarette Industry Trade Association (ECITA), a representative body which provides advice, guidelines and support to members, as well as working to ensure the correct regulatory framework is applied to such products. For more information, visit www.ecita.org.uk

For more information or high-resolution images please contact:

Nick Henderson or Lucy Robinson
Friday’s Media Group, 18 Soho Square, London, W1D 3QL
Telephone: 0845 500 1140
nickh@fridays-group.co.uk or lucyr@fridays-group.co.uk

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