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Jumeirah has announced that Adam Young has penned an original score for the company's new advert for its Burj Al Arab hotel.

The man who gave the world the massive global number one hit, "Fireflies", was delighted to score Alchemy Film's Burj Al Arab promotional clip, 'Leave the Ordinary Behind', a 60-second social media video advertisement.

Following a diver as he moves from the rooftop of the world's most luxurious hotel to the Arabian Gulf below, the Adam Young Burj Al Arab video encourages holidaymakers to immerse themselves in unparalleled luxury.

The Minnesota-based musician has made no secret of his admiration for Dubai's famous icon, featuring a photo of the property on the cover of his platinum-selling Ocean Eyes album.

Adam said: "I'd been looking high and low for an album cover image that truly encompassed the heart and soul of the music itself, and when I saw that photo, I knew I'd found the perfect one. To me, it just looked like the two words - Ocean Eyes."

Iain Cooper from Lighthouse, the creative agency behind the promotional film said: "Adam's dreamy style and his feelings for the hotel made him the ideal candidate to create the score for the film.

"The hotel's management company, Jumeirah Group, is known for their broader commitment to the arts. They recognized the creative spirit of Adam’s involvement and his fascination with Burj Al Arab."

Thatcher Brown, Vice President Brand Strategy, said: "Jumeirah is committed to expanding its cultural platform by inspiring artists of all disciplines. We are delighted to collaborate with Adam on this spontaneous project. With Adam's original score, the short film continues to push one's imagination - it's all about 'Stay Different'."

The 'Leave the Ordinary Behind' ad can be viewed at www.youtube.com/user/jumeirahgroup.

About Jumeirah Group:

Jumeirah Group, the Dubai-based luxury hospitality company and a member of Dubai Holding, operates a world-class portfolio of luxury hotels and resorts, including the Burj Al Arab Dubai hotel, Jumeirah Emirates Towers, Jumeirah Zabeel Saray and Madinat Jumeirah in Dubai; Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London; Jumeirah Frankfurt in Germany, Jumeirah Essex House in New York; Jumeirah Himalayas Hotel in Shanghai and Jumeirah Dhevanafushi in the Maldives. Jumeirah Group also runs the luxury serviced residences brand Jumeirah Living; the spa brand Talise; Jumeirah Restaurants; Wild Wadi Waterpark; The Emirates Academy of Hospitality Management; and Sirius, its global loyalty programme.

PR Contact:

Genevieve Picard
Director of Corporate Communications
PO Box 214159
Dubai
United Arab Emirates
+971 4 4068505
www.jumeirah.com

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