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Lucy O’Brien
Ascendant Communications


Duncan Gurney
Ascendant Communications
44- 7912-495630

Akamai Expands Global NetAlliance Partner Programme to Create
Robust Digital Media Ecosystem

• Akamai digital media partners include best-of-breed providers for transcoding, encoding, content management, monetisation and player development, mobile video, mobile advertising, Internet and IT services, analytics, and workflow solutions, among others
• New partners embrace and integrate the Akamai HD Network

LONDON, UK - November 16, 2011 – Akamai Technologies, Inc. (NASDAQ: AKAM), a leading cloud platform for helping enterprises provide secure, high-performing user experiences on any device, anywhere, today announced an expansion of its NetAlliance Partner Programme to include digital media partners, and the launch of its NetAlliance Solution Partner Programme. Akamai’s NetAlliance Partner Programme for Digital Media includes more than 40 value added resellers and solution partners, helping joint customers quickly and easily scale global operations and deploy advanced video solutions. Akamai’s NetAlliance Partner Programme is designed for global solution providers to integrate Akamai’s services into their offerings and pass the value of Akamai’s cloud platform on to their customers.

As businesses face increasing complexity when delivering video securely to any device, anywhere, Akamai offers a tightly-integrated ecosystem of digital media partners through which customers can access best-of-breed solutions to meet their needs, allowing them to concentrate on their core competencies.

“In today’s rapidly evolving hyperconnected world, media companies must find solutions that address scale, security and storage needs across complex business requirements, all with the goal of providing a high quality experience on any device, anywhere,” said Martin Haering, vice president of International Marketing for Akamai. “Our diverse channel is designed to empower customers to deploy robust solutions and leverage the cloud without compromising security, reliability or performance. The Akamai NetAlliance Partner Programme is a proven ecosystem of global technology leaders committed to advancing business online.”

Akamai has established successful global alliances with digital media leaders including premier partners like Brightcove, Internet Broadcasting, Kaltura, Kit Digital, Ooyala, and thePlatform, allowing joint customers to access a rich set of technology solutions. Today’s digital media companies face a host of challenges and need a comprehensive package of solutions to address the complexities they face. The Akamai NetAlliance Partner Programme now enables customers to choose from leaders in integrated post-production, transcoding, encoding, content management, monetisation and player development solutions.

Akamai has also brought on more than half a dozen new digital media partners into its NetAlliance Partner Programme. They include Celtra, deltatre, and QuickPlay Media, bringing mobile video platform, mobile advertising, mobile marketing, live video player technology, Internet and IT services capabilities to the Akamai partner ecosystem.

“As the provider of the industry's most widely deployed self-service platform for rich media mobile advertising and analytics, we are committed to delivering the best possible experience across HTML5 enabled phones and tablets,” said David George, COO of Celtra. “The Akamai NetAlliance Partner Programme allows us to leverage Akamai’s globally-distributed platform to seamlessly deliver our cutting-edge rich media ads to audiences around the world, which benefits our agency, publisher, and mobile ad network partners.”

In addition, Akamai is launching its NetAlliance Solution Partner Programme with a group of companies that add value through complementary products to enhance customers’ video workflows. Inaugural companies include Civolution, Digital Rapids, Elemental, Envivio, Haivision, Harmonic and Max Sound. Digital Rapids, Elemental, Envivio, Haivision, and Harmonic have integrated their solutions with the Akamai HD Network and have customers delivering content across Akamai.

“We see great synergy between Akamai and Haivision as we both enable customers to deliver more streams to multiple screens by leveraging the cloud,” said Peter Forman, vice president business development, Internet Media, at Haivision. “The Akamai NetAlliance Solution Partner Programme presents us with a great opportunity to work closely with Akamai’s broad ecosystem of partners to bring new solutions to market that meet the evolving needs of our customers.”

The Akamai NetAlliance Partner Programme for Digital Media is designed to enable new members to:

• Leverage integrated solutions with leaders across all aspects of digital media technology
• Quickly scale their online offerings to keep up with consumer demand with Akamai’s solutions
• Help customers reduce costs and increase audience engagement by off-loading traffic to Akamai
• Integrate a secure Internet platform to their offerings by providing unmatched quality and performance
• Increase global reach for their solutions through Akamai’s Internet platform
• Access robust market development funds and Akamai training/certification programs

More information about Akamai’s NetAlliance Partner Programme can be found at

About Akamai

Akamai® is a leading cloud platform for helping enterprises provide secure, high-performing user experiences on any device, anywhere. At the core of the Company's solutions is the Akamai Intelligent Platform™ providing extensive reach, coupled with unmatched reliability, security, visibility and expertise. Akamai removes the complexities of connecting the increasingly mobile world, supporting 24/7 consumer demand, and enabling enterprises to securely leverage the cloud. To learn more about how Akamai is accelerating the pace of innovation in a hyperconnected world, please visit and follow @Akamai on Twitter.

Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and prospects of Akamai's management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the effects of any attempts to intentionally disrupt our services or network by hackers or others, failure of participants in the program or their customers to realize the expected benefits of it, a failure of Akamai's network infrastructure, and other factors that are discussed in Akamai's Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.

This press release was distributed by ResponseSource Press Release Wire on behalf of Ascendant Communications in the following categories: Computing & Telecoms, for more information visit