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We are delighted to proactively promote sales-i to our member companies to empower them with real-time actionable information

- The leading Office Supplies and IT dealer group in the UK and Ireland selects sales-i to boost sales and customer intelligence for its members -

Solihull, UK – November 21st , 2011 – sales-i, the sales & customer intelligence service for office-based and front-line sales people, has today announced that it has signed a strategic agreement with Integra Office Supplies, ( the leading Office Supplies and IT dealer group in the UK and Ireland. As part of the new agreement Integra will offer sales-i to its members to boost sales and performance.

sales-i is an integrated sales and customer intelligence solution that has transformed the sales successes of hundreds of distribution business across the globe since its launch a few years back. Delivered using a Software-as-a-Service model, sales-i delivers accelerated sales awareness and gap analysis highlighting cross sell and up sell opportunities across all product ranges. Changes in customer behaviour and buying patterns are provided on PC, laptops and mobile phones and viewing devices to alert front-line sales people to new sales opportunities. sales-i is provided as a service, on-demand with a monthly fee; no software, no downloads. Integra will work closely with its member companies and sales-i to ensure a smooth transition from existing systems to transfer data to the new sales-i system and get its members up and running at speed and with ease.

“We have seen the sales-i brand go from strength to strength where it is now synonymous in the industry with delivering increased sales, improved customer buying behaviour awareness and visibility and increased margins,” commented Rob Burgess, Senior Project Manager at Integra. “We are delighted to proactively promote sales-i to our member companies to empower them with real-time actionable information that is delivered into the hands of their front line sales people when they are out in the field selling. This is immensely powerful and will boost sales and account profitability but also give us huge insight into customer and consumer buying behaviour and this information can help to shape the future for us and the manufacturers we work with.”

Integra is the UK and Ireland’s leading dealer group in the Office and IT Supplies industry, providing independent dealers with exceptional buying power, differentiated marketing programmes and flexible IT solutions and support services. With a combined membership revenue of over £600 million, Integra offers its members significant benefits, improved buying prices and opportunities to streamline and differentiate their businesses.

Paul Black is CEO and co-founder of sales-i and delighted to work in partnership with the office supplies industry’s most influential buying group, “Integra has earned an enviable reputation for delivering exceptional services and programmes that increase its members buying power and market share. Offering sales-i as part of its member services is a further endorsement of that ambition to increase the success of the group by delivering visible, actionable sales alerts to its front line sales people. It will also clearly serve to raise the group profile and give greater influence amongst manufacturers who in turn benefit from this real-time market insight.”
Integra member companies should contact 01633 653060 to find out more about sales-i and how to arrange a demonstration.

About sales-i

sales-i© is a sales and customer intelligence service for frontline sales people. Through sales-i, sales professionals are equipped with customer buying behavior alerts which are delivered by email and text messaging, empowering them to make better informed, personalized and faster decisions which maximize repeat sales and reduce customer slippage.

sales-i is a true Software-as-a-Service solution charged on a per-user, per-month, basis.

Sales and marketing organizations rely on sales-i to maximize their sales intelligence. This delivers protected customer share, better margins, visible cross-sell and up-sell opportunities and increased customer buying behavior know-how resulting in more intelligent, profitable selling.
sales-i is a privately held company with offices in Chicago, USA and Solihull, UK. For more information about sales-i visit or email

PR Contact:

Carina Birt, Sarum PR
PR for sales-i
+44 1722 411150

This press release was distributed by ResponseSource Press Release Wire on behalf of Sarum PR in the following categories: Business & Finance, Computing & Telecoms, for more information visit