Understanding how, when and where someone drives is the fairest way of assessing risk
• Research issued in the run up to Road Safety Week shows that the majority of drivers are in favour of driver-monitoring systems
• Yorkshire, North West and West Midlands are the most willing to speed
• Findings endorsed by road-safety charity
As part of Road Safety Week (21st-27th Nov) recent research by leading telematics provider Trimble indicates that six out of ten UK motorists admit to speeding on Britain’s roads. However, 70 per cent of drivers would be tempted to slow down if they would benefit from cheaper car insurance.
The finding comes in a national survey of 2,000 drivers conducted for Trimble by market research firm OnePoll.
A further 70 per cent of respondees were in favour of insurance prices being closely linked to the driver-behaviour behind the wheel. This further endorses the increased use of available technology that enables insurers to monitor an individual motorist’s driving behaviour and then price his or her policy accordingly.
“Understanding how, when and where someone drives is the fairest way of assessing risk,” said Andrew Yeoman, managing director of Trimble Fleet Solutions in Europe. “We are already providing this technology to fleets who not only share the driver behaviour information with insurers to reduce their premiums but also utilise it internally to identify the drivers who are most at risk.
“In addition to any financial incentive, there is also an in-vehicle element that provides instant feedback to the driver so they can see how they are driving and take immediate steps to improve their driving style - which could mean safer roads for everyone,” Yeoman added.
Road-safety charity Brake, organisers of Road Safety Week, weighed-in on Trimble’s findings:
“Trimble’s research provides valuable evidence that offering drivers financial incentives to slow down could be very effective in reducing drivers’ speed,” commented Martin Howard, spokesperson for Brake. “Speeding is one of the major causes of the deaths and serious injuries which occur every day on UK roads, and causes devastation to families and communities. Brake therefore welcomes all attempts to raise awareness about the need to slow down and help save lives.”
According to the research by OnePoll, over 57 per cent of drivers admit that they would drive faster than the speed limit if they were in a rush to get somewhere, but the appeal of cheaper car insurance would discourage around 70 per cent from doing so.
Only 25 per cent of motorists said they would not be tempted to slow down.
While across the UK, an average of 58 per cent of drivers said that they would break the speed limit, there were some significant regional differences.
The worst offenders were in Yorkshire and the Humber (96 per cent), The North West (93 per cent), The West Midlands (93 per cent), East Anglia (92 per cent), London (91 per cent) and The East Midlands (90 per cent).
The most conscientious areas for road safety (according to the number of people suggesting they were willing to speed when hurried) were The North East (10 per cent), Scotland (11 per cent), The South West (13 per cent), The South East (13 per cent) and Wales (18 per cent).
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About Trimble Fleet Solutions
Trimble Fleet Solutions provide visibility into fleet operations so businesses of all sizes can increase mobile worker productivity, reduce fuel costs, decrease carbon emissions, improve safety and streamline scheduling. Trimble’s Fleet Management, Driver Safety, Work Management and Hours of Service solutions are hosted on the GeoManager cloud computing platform, which integrates advanced in-vehicle hardware, GPS location, vehicle diagnostics and wireless technologies for exceptional performance and simplicity of use.
Trimble won the ‘Risk Management Product of the Year’ Award as part of the StrategicRISK Awards 2011 and was shortlisted for the Fleet Safety Product Award and the Fleet Safety Innovation Award for Brake’s Feet Safety Forum’s Awards 2011. Trimble has been shortlisted in for the ‘Best Telematics Service or Solution for Commercial Vehicle’ Award by Telematics Awards 2011.
Trimble won the Van Fleet Awards 2010 ‘Telematics Supplier of the Year Award’. Trimble was highly commended for the Green Fleet 2010 ‘IT Innovation Award’. In addition, Trimble was shortlisted for the 2010 Fleet News ‘Innovation in Technology’ Award and was a finalist for the Orange Innovation Award at last year’s National Business Awards 2010.
Trimble applies technology to make field and mobile workers in businesses and government significantly more productive. Solutions are focused on applications requiring position or location—including surveying, construction, agriculture, fleet and asset management, public safety and mapping. In addition to utilizing positioning technologies, such as GPS, lasers and optics, Trimble solutions may include software content specific to the needs of the user. Wireless technologies are utilized to deliver the solution to the user and to ensure a tight coupling of the field and the back office. Founded in 1978, Trimble is headquartered in Sunnyvale, Calif.
For more information visit www.trimble.com
Brake is an independent road safety charity. Brake exists to stop the five deaths and 65 serious injuries that happen on UK roads every day and to care for families bereaved and seriously injured in road crashes. Brake runs awareness-raising campaigns, community education programmes, events such as Road Safety Week (21-27 November 2011), and a Fleet Safety Forum scheme, providing advice to companies. Brake's support division cares for road crash victims through a helpline and other services.
For further information visit www.brake.org.uk
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Sarah-Anne Bray / Alex Perryman
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