Good hair care products need to enhance and maintain the lustre and overall condition of colour treated hair, not just in the short term but over time
Maison dAnu launches James Foward hair care range
London, Nov 21st 2011: Innovative natural beauty brand Maison dAnu has joined forces with celebrity colourist James Foward to create a comprehensive colour specific styling and hair care range.
James' passion for beautiful and vibrant colour goes far beyond the salon chair. He says: "The key to colour longevity is totally dependent on the daily products used to style the hair. The wrong choice can ruin even the most talented colourists work. Good hair care products need to enhance and maintain the lustre and overall condition of colour treated hair, not just in the short term but over time.
As we all know colour treated hair is more porous and fragile and therefore choosing shampoos and styling products that are specifically formulated to redress these issues are imperative. It is for this particular reason that we avoided using certain sulphates, parabens and sodium chloride in our formulas. Instead we were careful to only use ingredients that have an inherent synergistic affinity to one another." http://www.maisondanu.co.uk/hair-collection/james-foward-for...
All the products are in keeping with the Maison dAnu philosophy of creating functional products manufactured with clean technology and proven scientific efficacy whilst maintaining a natural and ethical focus.
There are a total of 18 sumptuous products in this range, all of which can be purchased via the Maison dAnu website http://www.maisondanu.co.uk Each product has been developed in order to create a first-of a kind, "capsule hair range" one that will allow you to create any look, feel, texture you desire season after season whilst treating your tresses right!
Products in the range:
Cherish Keratin Infused Shampoo (236ml GBP-18)
Cherish Keratin Infused Conditioner (236ml GBP-23)
Cherish Keratin Infused Hair Mask (251ml GBP-28)
Cherish Keratin Infused Treatment Leave-In & Blow-Out (118ml GBP-18)
Pristine Blow-Out Balm (103ml GBP-18)
Thermoplasticity Volumizing Spritz (236ml GBP-18)
Bikini Babe Sea Salt Spritz (236ml GBP-14)
Studio 54 Volumizing Mousse (7oz GBP-16)
Coiffure Du Jour Hair Spray Flexi Hold (10oz GBP-16)
Million Dollar Hair Spray Firm Hold (10oz GBP-16)
Star Lite Brightening Blonde Shampoo (236ml GBP-16)
Star Lite Brightening Blonde Conditioner (236ml GBP-16)
Diamond Dust Light Reflecting Dry Shampoo (10oz GBP-18)
The Gatsby Sculpting Gel (118ml GBP-11)
Super Gloss Shine Pomade (57g GBP-14)
Claymation Texturising Styling Clay (57g GBP-14)
Preen Styling Paste (57g GBP-14)
Wall Street Moulding Wax (57g GBP-11)
Notes to editor:
Hi-res imagery is available of the product.
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About Maison dAnu
Maison dAnu is a natural beauty brand for both men and women. Dedicated to delivering the most effective yet natural solutions through scientific know-how, products include skin-care, shampoo and nail treatments.
About James Foward
James Foward is a London based hair colourist whose client list reads like a who’s who of the fashion world. A favourite among celebrities, socialites, fashion models and beauty journalists, James is based at the Taylor Made Salon in Mayfair and Neville Hair and Beauty in Belgravia, London. http://www.taylormadelondon.co.uk, http://www.nevillehairandbeauty.net
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