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Royal Wedding Behind the Scenes

For a limited period of one week, the Arklu Princess Catherine and Prince William Wedding Dolls will be on sale on Amazon with a 50% discount

For immediate release

Exclusive ‘Black Friday’ half-price sale of Royal Wedding dolls

For one week only, British toy company Arklu™ has generously cut the price of their best-selling Princess Catherine and Prince William Royal Wedding Dolls sets by 50%, making the price of the Limited Edition dolls an affordable GBP 49.95 (USD 79.95).

The special offer is part of the popular Black Friday sales week on Amazon.com and Amazon.co.uk, but numbers of the exclusive British-designed Royal Wedding dolls sets are limited.

The fun and quirky British Royal doll pairs make unique, perfect presents for little girls who dream of being a princess and love to play Royal Weddings, and also for Royal enthusiasts and celebrity fans. To coincide with the special Amazon Black Friday promotion, Arklu has also released some humourous, never before seen behind-the-scenes photos of the Royal Wedding dolls on their very own ‘Special Day’.

Every purchase of the Princess Catherine and Prince William dolls will reap benefits for Arklu’s chosen British charity. For each doll set sold, GBP1 is donated to the RNLI, a charity that also means so much to Prince William, the Duke of Cambridge, and Catherine, Duchess of Cambridge.

Lucie Follett, a spokesperson for Arklu, says: “We have had so much positive feedback about our Royal Wedding dolls, which were launched in world famous London toy store Hamleys – and so we want to give something back to shoppers, especially in the USA where feedback and sales have been really encouraging. A great Amazon ‘Black Friday’ deal is a fantastic way to do this.

“For a limited period of one week, the Arklu Princess Catherine and Prince William Wedding Dolls will be on sale on Amazon with a 50% discount, at less than GBP50 (USD80).”

The instantly recognisable and, some might say, delightfully kitsch Royal Wedding Dolls sets pay homage to the stunning best-of-British outfits that so impressed the world when HRH Prince William of Wales married Catherine “Kate” Middleton in April. And while some commentators have suggested the dolls are a touch eccentric, Arklu believes such quirkiness and humour is a great British tradition.

Each of the dolls has been dressed and accessorised by leading British designers, including luxury jewellery designers Babette Wasserman and Clogau Gold, celebrated shoe designers Aruna Seth and Jeffery-West, as well as Savile Row tailors Richard West and Kashket and Co and celebrity florist and Fox TV Royal Wedding flowers pundit Judith Blacklock.

The toy company also has exciting plans for 2012. Follett says: “We are now working on a very innovative, but completely different, project for 2012. We’d like to categorically refute any rumours and state that we have no plans for a pregnant Duchess of Cambridge doll!”

With memories of the Royal Wedding of the Year still bright, could the Princess Catherine and Prince William Royal Wedding dolls be set to become the Gift of the Year?

Notes to editors

For the benefit of readers outside the USA, Black Friday is the day after Thanksgiving and traditionally marks the start of Holiday shopping.

The discount applies to all Royal Wedding double packs on Amazon US, Amazon UK, Amazon Japan, Amazon France and Amazon Germany. The prices are UK GBP 49.95, USD 79.95, yen 4995 and Euro 49.95. Discount applies from Tuesday November 22nd until Wednesday November 30th, 2011.

The Princess Catherine Doll and Prince William Doll have been developed in line with official guidelines laid out by Clarence House. Arklu Ltd have sought and received written (email) confirmation from Clarence House to state that "we would not wish to object to the production of a doll".

Arklu Ltd is a British toy development company based in London.

For interviews, hi-res pictures or further details please call: 0207 376 4484 or email: press@arklu.com

We give permission for these quotes from the represented charities to be used:

HELP FOR HEROES (In reference to the Princess Catherine Engagement Dolls)

“We were honoured to be chosen as the charity that would be supported with the Princess Catherine Engagement Doll. It was a huge success and raised much-needed funds to help provide direct, practical support for our wounded guys and girls and their families for life. It showed just how much the great British public support two great British institutions, the Royal Family and the Armed Forces. We would like to thank Arklu for supporting us and everyone who bought the doll, it really will make a huge difference to our heroes.”

RNLI (In reference to the Wedding Dolls)

“We're pleased that Arklu is raising vital money for the RNLI's lifesaving work through the sale of the Princess Catherine Wedding Doll. We'd like to thank everyone that has purchased one to date and hope that the support continues. The RNLI rescues an average of 22 people a day and last year alone our lifeboats rescued 8,313 people – the highest number in the charity's history. Every day the RNLI's volunteer lifeboat crew are ready to drop everything to go out to sea and help others, often in harsh weather conditions or during the hours of darkness. The money will go towards providing essential training and equipment to help RNLI volunteer crew members go on saving lives at sea.”

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