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- CEO of Innovate Services Ltd responds to Jamie Oliver’s prediction of eroding food standards in academies, as reported on BBC Breakfast today -

Innovate Services Ltd, the innovative catering facilities operator to the education sector, has today responded to an interview Jamie Oliver gave on BBC Breakfast this morning, which focused on his concern that we could face an “erosion” of healthy school meal standards as a result of new academies not being required to follow the nutritional school meal guidelines that are currently in place for state-run secondary schools.

Derick Martin, CEO of Innovate Services said: “Over the last few years, attitudes have changed regarding school catering and we are never going to see a return of Turkey Twizzlers on the menu as a result. There are a number of reasons for this: the nutritional guidelines have of course made a difference overall, but also we believe that attitudes have significantly changed amongst not only school staff and catering operators, but also amongst students themselves who are far more health-conscious today. There is also a duty for caterers, principals and senior leadership teams at academies to ensure the menus remain healthy, despite their freedom from the guidelines.

Continues Derick Martin, “At Innovate, we operate in over 65 schools and academies throughout the UK, from Hull to Plymouth, including all the major new west London academies. Not only are we seeing high uptake of school food, but also the number of plated hot meals served is higher than average. We are committed to delivering healthy meals at all the sites we operate.”

For further information regarding Innovate Services, visit

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Notes to Editors:

High resolution images are available to accompany this press release. Please contact Peppa Sheridan to request electronic copies.

About Innovate Services Ltd:

Innovate Services Ltd launched in 2008 to offer an exciting new approach to catering in schools, academies and colleges, driven by a goal to inspire students with a blend of healthy eating and an inviting space in which they enjoy spending their time.

Innovate, in partnership with education business managers, head-teachers, staff and students, turns old, drab canteens into modern, vibrant multi-functional spaces that bring a new heart to the school or college. The team focuses on creating great food, which is healthy and importantly what students want to eat. Innovate gets rid of queues and massively expands choice and availability and the results speak for themselves, with many schools, academies and colleges doubling or even trebling meal uptake.

Innovate provides a modern catering service, while delivering a host of value-added services and curriculum support initiatives.

Find Innovate Services online:, and

Editor’s Contact:

Peppa Sheridan
Peptalk Communications
01787 313822

This press release was distributed by ResponseSource Press Release Wire on behalf of Peptalk Communications in the following categories: Children & Teenagers, Food & Drink, Education & Human Resources, for more information visit