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London, UK – November 29th, 2011 — GreenRoad, the leader in driving performance and safety management, today announced that it has won the Transport Category at the Greenbang 2011 Efficiency Awards. Now in its second year, The Greenbang Awards recognises people, products and processes that create resource-saving efficiencies covering areas including transport, buildings and technology. 

“It is great to be acknowledged by GreenBang for our contribution to helping customers reduce their carbon emissions, cut fuel consumption and reduce landfill by reducing crashes,” said Aidan Rowsome, general manager, GreenRoad Europe. “With customers on average cutting fuel consumption 10 per cent, we are helping a significant number of UK businesses reach their carbon reduction goals and corporate sustainability targets.”

In addition, last week GreenRoad was shortlisted for an Energy Saving Trust Fleet Hero Awards. This event recognises and rewards organisations that have introduced solutions to help reduce carbon emissions from business travel. Achievements are recognised in areas such as reducing business mileage, using smarter driving techniques and implementing innovation in fleet services and systems.

Earlier in November, GreenRoad achieved number five in Cleantech Connect’s Top 30 list of European companies, based on financial performance between 2008 and 2010. Sponsored by GP Bullhound, this is the third year that GreenRoad has been recognised by this influential organisation.

First DriveGreen Success

GreenRoad customer, First UK Bus, also picked up the Carbon Reduction Award at the Environmental Excellence Awards 2011. Beating off stiff competition from Whitbread, Hewlett-Packard, and Sony Europe, First took home the award for its efforts to cut its carbon emissions and improve its overall fuel efficiency through the roll out of its innovative DriveGreen system, powered by GreenRoad.

First’s DriveGreen system - which aims to both improve fuel efficiency and passenger comfort while also cutting carbon emissions - was rolled out by the business in 2009. In implementing the system, the company had to equip 8500 buses, working over 110 sites and changing the behaviour of its 25,000 drivers around the UK. The programme has delivered real results though; like-for-like fuel efficiency has been improved by 4.9% and the company has saved 23,000 tonnes of CO2 overall, the equivalent of taking more than 5,000 small cars off the road each year.

John Bickerton, Technical Standards Manager for First UK Bus said, “DriveGreen has been a real success for First but much of the success we have seen is due to the hard work of those DriveGreen champions around our business who have been pushing the message hard amongst our driving staff. We’d like to share this award win with all those people who have worked hard to deliver the real results we have seen.”

GreenRoad continues to support First and the DriveGreen system and is currently developing the system to deliver even more savings by monitoring engine idling and enabling drivers to see where they can reduce their fuel consumption further.

About GreenRoad

GreenRoad is the leader in driver performance and safety management for fleets. The unique GreenRoad Driver Improvement Loop™ uses technology-based, personalised driver self-improvement to immediately transform driving culture and deliver the best drivers on the road. Proven across 70,000 drivers worldwide, representing innovative fleets from all industry segments, GreenRoad dramatically reduces crashes and fuel consumption so customers realise positive ROI within months. The company is headquartered in Redwood City, CA, with offices throughout the U.S., the UK, and Israel. For more information, visit <> .


Rachel Postlethwaite
Breakaway Communications
+44 7949 883636

This press release was distributed by ResponseSource Press Release Wire on behalf of Breakaway Communications in the following categories: Motoring, Manufacturing, Engineering & Energy, Transport & Logistics, for more information visit