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PrismaStar is redefining the way eCommerce Directors view multi-channel retail

Next week, the Engage London 2011 conference will bring together some of the world’s leading experts and suppliers in digital marketing at the Park Plaza, Westminster. The event, held on the 5th and 6th of December by Webtrends, showcases the latest cutting edge, ecommerce technologies and innovations.

PrismaStar, the multi-award winning Search, Selection and Data company has partnered with SiteTagger, the web’s leading tagging solution provider, to demonstrate the power of integrated search and selection technology with innovative site tagging.

Jonathan Horden, COO of PrismaStar UK comments:

“PrismaStar is delighted to be partnering with SiteTagger and demonstrating our combined solution at Engage London 2011. SiteTagger is revolutionising data standards in retail, providing businesses with smarter access to powerful eCommerce solutions and together we can make an even greater impact to eCommerce performance for online companies.”

Adrian James, Managing Director of SiteTagger comments:

“PrismaStar is redefining the way eCommerce Directors view multi-channel retail by providing an industry-leading solution that’s fast and simple to deploy. SiteTagger is proud to add PrismaStar to its ecosystem of partners.”

PrismaStar’s extensive product search and selection tools and data acquisition systems enable online shoppers to make better and faster decisions. Its flagship product, PrismaStar Selector, has been proven to boost eCommerce conversion rates by up to 70% while increasing average basket size by up to 35%.

PrismaStar Selector works across multi channels joining up the buying experience of consumers whether online, in-store (via kiosks), through telesales or on a mobile device.

The Engage London event enables delegates to explore the power of the PrismaStar Selector combined within the SiteTagger solutions and discover the significant benefits PrismaStar and SiteTagger together can provide their business.

Delegates can reserve an appointment in advance by emailing

PrismaStar will be present at the Engage London 2011 conference on the 5th and 6th December 2011. The company’s suite can be found in the main exhibition hall.

For more information contact:

Marcus Chidgey
Captive Minds

Tel: +44 (0)207 422 8260

This press release was distributed by ResponseSource Press Release Wire on behalf of Captive Minds in the following categories: Media & Marketing, Retail & Fashion, Computing & Telecoms, for more information visit