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Internet hire car deal comparator launches latest awareness campaign in conjunction with road safety advice organisation

02 December 2011 – The latest ‘Road Sense’ campaign conducted by car hire price comparison site has been introduced this week in partnership with UK road safety charity Brake. The new initiative will focus on ensuring people get regular car safety checks during the winter.

‘Road Sense’ sets out to draw attention to key road safety issues, with this year’s subject being getting regular checks on car brakes and tyres. This is more important than ever says as winter weather hits the country’s roads – though the site appreciates that people’s budgets do remain tight.

Gareth Robinson, Managing Director of, says: “People need to know that spending money on getting their brakes and tyres checked out for winter is an investment in safety. Together we can help to bring down the number of avoidable accidents on UK roads.”

Motoring safety foundation Brake stated this week that more young Brits are killed on the roads than by any other means – and that the main reasons for this are driving too fast and poor overtaking. Also according to the charity, one in eight UK drivers is aged under 25 yet one in four accidents involves someone of that age.

“Our goal is to offer the most useful safety information around, hence why we’ve partnered up with Brake for 2011 Road Sense,” Gareth continued. “UK motorists know that Brake knows what it is talking about on road safety issues, so we’re hoping that people will pay attention and work hard to make accidents more avoidable this winter.”

Katie Shephard, director at Brake, comments: “We are delighted to team up with for the Road Sense campaign and the goal is that of reducing accidents throughout the UK this winter. We want people to think on and ‘have a heart at the wheel’ during Road Safety Week this year.”

The Road Sense site offers road safety advice as well as new offers, including discounts on winter clothing and reflective gear for children and adults from Outdoor Look and BrightKidz. is the leading car hire comparison site comparing prices in over 15,000 locations worldwide including France, Spain and car hire in Ireland, with pick up locations including car hire in Ireland, Cork and Shannon.

For more road safety information, offers and advice visit

About was launched in February 2003 and grew to become one of the UK's leading online car hire companies by 2006.

In 2007 the company re-launched its site to create the first major online price comparator in the travel industry. Using the latest technology the site now searches up to 50 different car hire websites, providing an impartial comparison of the best prices available in over 15,000 locations.

Websites searched include Alamo, Auto Europe, Budget, Ebookers, Hertz, Holiday Autos, Opodo, Sixt and Thrifty, with the site quickly comparing prices and allowing customers to refine their search by car type.

The site also features over 5,000 pages of travel information in a mini-guide format.

In 2008 was voted Best Car Hire Website in the Travolution Awards, and in 2010 it was Highly Commended in the Best Meta-search/Price Comparison category. To book or for further information visit

Media Contact
Rachel Builder & Jenny White
T: 01625 511966
F: 01625 511967

This press release was distributed by ResponseSource Press Release Wire on behalf of Asap Ventures in the following categories: Travel, for more information visit