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• Nearly a third (31%) of men say bah humbug to festive jingles
• 1 in 3 men call their work Christmas party “rubbish”
• Nearly half of men (49%) are Secret Santa scrooges

Men throughout the UK are saying ‘ho ho no’ when it comes to Christmas, according to new research conducted by Visit Birmingham.

Commissioned as part of the ‘Sparkling at Christmas’ campaign, the nationwide survey revealed that men are a bunch of Christmas grinches with nearly a third (31%) tearing their hair out at the sound of festive jingles. In comparison, only one in five women (19%) get irritated by hearing the same songs every winter, and over half (55%) enjoy listening to Christmas music as it gets them into the festive mood.

Stretched budgets are just one reason why nearly a third (31%) of UK workers won’t be treated to a Christmas party this year, which will come as welcome news to men, with one in three (31%) branding their work Christmas party “rubbish”. Women are less likely to freeze out Christmas parties altogether with more than a third (36%) claiming the annual celebration is a great way to get people together.

Men are also a bunch of office scrooges when it comes to Secret Santa, with nearly half of men (49%) claiming they don’t enjoy / take part in the festive frivolity, compared to one in three (32%) women who will always get involved in buying presents for work-mates. Seasonal decorations don’t do it for men either, with over a third (35%) refusing to ‘deck the halls’ until the week before Christmas – that’s if they put up any at all. Women, on the other hand, are keen to spread the festive cheer with over half (62%) showering the house with Christmas decorations as soon as the calendar hits 1st December.

Dr Baljit Kaur Rana, Senior Lecturer in Organizational Psychology at Birmingham City University, said: “These findings clearly highlight the traditional gender divide that exists between men and women in British society – where masculinity reflects materialistic, egocentric values, feminism focuses on communal values of nurturing, generosity and charity. In this way, Christmas is widely construed as ‘women’s work’, and females have been socialised to worry about the needs of others, bringing family members together at this time of year.”

Emma Gray, Director of Marketing Services at Visit Birmingham, the team behind the ‘Sparkling at Christmas’ campaign, said: ”It’s clear from the survey results that men need a little bit of help to get into the festive spirit and I believe that a trip to Birmingham, Solihull or the Black Country can offer just that.

“I’d encourage everyone to visit the Heart of England with the man in their life – the city centre boasts 1,000 shops within a 20 minute walk, meaning there’s plenty of time to grab a bratwurst and a beer at the Frankfurt Christmas Market after stocking up on Christmas gifts for family, friends and of course, the other half. And if you’re struggling to find that special gift, why not turn your festive nightmare into a Christmas cracker with an overnight stay at one of Birmingham’s top hotels, right in the heart of the action.”

The ‘Sparkling at Christmas’ campaign is supported by a number of key partners, including Virgin Trains, Retail Birmingham, Southside and Birmingham City Council.

Notes to editors:

Visit Birmingham

Visit Birmingham is the city’s official leisure tourism programme for Birmingham, part of Marketing Birmingham’s destination marketing strategy. As one of the top visitor cities in the UK, attracting over 32 million visitors a year, Birmingham is a must-visit leisure destination for all.

Christmasinbirmingham.com has all of the information visitors need to ensure that their trip to Birmingham is a Christmas cracker, including offers, competitions, videos, event information and an interactive advent calendar.

Research

A survey of 2,000 UK adults was conducted by OnePoll in November 2011.

This press release was distributed by ResponseSource Press Release Wire on behalf of Morris & Company in the following categories: Men's Interest, Leisure & Hobbies, Travel, for more information visit https://pressreleasewire.responsesource.com/about.