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The features and functionality are extensive and the iPhone application makes the solution quick and easy to use, and fully portable

Solihull, UK – December 5th, 2011 – sales-i, the sales & customer intelligence service for office-based and frontline sales people, has been embraced by medical equipment manufacturer Deltex Medical Group Plc to transform the availability of timely, relevant sales information to its direct sales force and managers in the UK.

Deltex Medical is a manufacturer and supplier of specialist medical equipment, specifically the CardioQ-ODM Oesophageal Doppler Monitor (ODM) which is used in hospital operating rooms to measure circulatory blood flow during surgery using ultrasound technology. The company, which sells its products directly to hospitals, has a customer base of over 250 in the UK. Its seven regional sales managers are supported by 15 clinical specialists.

Explaining the company’s reasons for turning to the subscription-based sales-i service, Group Sales Director Andy Mears says, “Until now all of our sales analysis has been done internally by the financial team using Excel spreadsheets and Sage. Manually collating all of the data has taken a lot of time each week and each month. We wanted to reduce those man-hours and make critical sales information more readily available to the sales team in a quick and easy format on their iPhones and laptops.”

Deltex Medical will utilise the CRM functionality within sales-i to capture individual sales people’s data and manage this centrally. The overall goal is to increase revenues and gain an earlier idea of when sales to existing customers may be on the wane. Says Andy, “sales-i will give us better awareness of when sales may be falling off, so we can take early action. As well as giving the sales team a constant reminder of where attention is needed, it will provide valuable management insight to ensure follow-up.”

sales-i stood out from competitive solutions because of its software-as-a-service delivery model: the solution is hosted and run externally, enabling flexible access from any location and device and keeping costs down because the only cost is a modest subscription charge.

“sales-i definitely offers excellent value for money, working out a lot cheaper than competitive licences,” Andy says. “The features and functionality are extensive and the iPhone application makes the solution quick and easy to use, and fully portable.”

Around 20 Deltex Medical users are already signed up to the service. Existing spreadsheet-based sales analysis will be phased out completely by January 1st 2012, by which time the entire sales team will be self-sufficient on sales-i. “The response has been great,” Andy notes.

“The next stage will be to roll the solution out internationally,” he concludes. Deltex Medical sells its products in 40 countries worldwide, the US in particular being a major market for the company.

About sales-i

sales-i© is a sales and customer intelligence service for frontline sales people. Through sales-i, sales professionals are equipped with customer buying behavior alerts which are delivered by email and text messaging, empowering them to make better informed, personalised and faster decisions which maximise repeat sales and reduce customer slippage.
sales-i is a true Software-as-a-Service solution charged on a per-user, per-month basis.
Sales and marketing organizations rely on sales-i to maximise their sales intelligence. This delivers protected customer share, better margins, visible cross-sell and up-sell opportunities and increased customer buying behaviour know-how resulting in more intelligent, profitable selling.

sales-i is a privately-held company with offices in Solihull, UK and Chicago, USA. For more information about sales-i visit or email

About Deltex Medical

Deltex Medical Group Plc, listed on the AIM market, manufacturers and supplies a specialist blood flow monitor for use during surgery. Its flagship CardioQ-ODM product is recommended by the National Institute for Health and Clinical Excellence (NICE). Deltex Medical sells the product directly to hospitals across the UK, and has a presence in 40 countries worldwide.
For more information, please visit

PR Contact:

Carina Birt, Sarum PR
PR for sales-i
+44 1722 411150

This press release was distributed by ResponseSource Press Release Wire on behalf of Sarum PR in the following categories: Health, Business & Finance, Medical & Pharmaceutical, Computing & Telecoms, for more information visit