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Farnham, Surrey – 6 December 2011 – Intershop, a leading e-commerce software and services provider, has selected Surrey-based technology PR firm, Proud PR to support its continued expansion across Benelux, France, Italy, the Nordics and the UK.

Founded in Germany in 1992, Intershop Communications AG is a leading provider of comprehensive state-of-the-art e-commerce solutions. Intershop’s Enfinity Suite 6 is high-performance packaged software for internet sales, complemented by all necessary services including comprehensive online marketing consulting and a transaction platform for order-, supplier-, product- and channel management from its daughter companies SoQuero and TheBakery.

Proud PR will work on a business-to-business PR brief aiming to make the brand stand out from rivals such as ATG (an Oracle company) and hybris software.

Intershop Marketing Director for EMEA, Alistair Robbie said: ‘The rapidly growing e-tail industry has led to us to develop a pan-European comms strategy that ensures Intershop maintains a clear voice and presence in key media and among other influencers such as bloggers, analysts and the social networks.”

The agency will target influencers, driving awareness and content-based lead generation for the company as well as establishing Intershop as an authority in multichannel commerce.

Proud PR Director, Natalie Sutton said, “Up to this point Intershop has grown organically and gained local exposure through its impressive portfolio of customers like Deutsche Telekom, HP and Xerox. We’re going to help tell its story, grow its users and make sure it doesn’t get left behind.”

Proud PR, founded in 2003, also counts organisations such as Clarity Resourcing, Coremetrics (an IBM company), Dimension Data, Infinity, M2 and Qmatic amongst its client base. For further information see www.proudpr.com.

About Proud PR

Proud PR’s ethos is to offer clients hard work and high-value PR services through a team of time-served consultants only; at a modest price point. It has specialist expertise within the technology sector, but also regularly works on general business-to-business and consumer campaigns. The team works with clients such as Clarity Resourcing, Dimension Data, Infinity, IBM Coremetrics, M2 and Qmatic.

Proud PR is based at The Old Hop Kiln, Long Garden Walk, Farnham, Surrey GU9 7HX. Tel: +44 (0)1276 679570. Web: www.proudpr.com

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Press contact:

Natalie Sutton/Danielle Cook
+44 (0) 1276 679570
intershop@proudpr.com

This press release was distributed by ResponseSource Press Release Wire on behalf of Proud PR in the following categories: Media & Marketing, for more information visit https://pressreleasewire.responsesource.com/about.