Intellicig Romania has extended a distribution agreement with Centrofarm following a most successful pilot launch of the Intellicig Electronic Cigarette. Already stocked in half of the pharmacy chainβs nationwide stores, it has proved so popular with customers looking for a viable alternative to tobacco cigarettes that Intellicig is now being offered at all of Centrofarmβs pharmacies. Romanians are becoming increasingly conscious of the need to adopt a βharm reductionβ approach with regard to smoking and Centrofarm is a forward-thinking company that recognises the value of Intellicig.
Centrofarm has 490 employees and operates over 60 Pharmacy Stores across Romania, specialising in the retail sale of pharmaceutical and medical goods. Intellicig was seen as a perfect partner because of the UK Companyβs respected profile in the arena of smoking alternatives and because Intellicig manufactures the ECOpure brand βe-liquidβ in their dedicated laboratories at the UMIC Bioscience Facility in Manchester. Manufacturing to a standard normally associated with fully-fledged pharmaceutical products helps to maintain Intellicigβs standing as Europeβs leading supplier and the product confidence is passed all the way to the end user when they open their foil-sealed Refill Capsules knowing that they were produced in a pharma-class clean room at Intellicigβs laboratories.
Intellicig Romania ensured Pharmacists were fully briefed on the product range by developing and delivering educational sessions which were well received. Pharmacy advisors are now qualified to pass on this knowledge to the customer and reassure them regarding the quality and safety of Intellicig products. Intellicig can be found displayed in prime position on the checkout counter where information leaflets and pharmacy staff are at hand to answer any questions.
Intellicig has become established as a major supplier into the general retail sector in the UK, USA, and across Europe. Now, with other key Pharmacy partnerships set to roll out in many countries, Intellicigβs extensive investment into developing along medical lines is achieving success in terms of sales and ever-increasing credibility. As the future of tobacco products looks increasingly bleak, innovative companies such as Intellicig are ensuring that there is a less harmful alternative.
David Newns, an Intellicig UK Director stated, βEveryone involved with Intellicig continues to work extremely hard for a common and very worthy cause. Our partners at Intellicig Romania have been outstanding in their dedicated and professional approach and they too are seeing the rewards with Intellicig products stocked nationwide. Intellicig is more than just selling products, it is about providing solutions with the potential to have a positive impact on peopleβs lives; that is why our partners find it easy to subscribe to the Intellicig ethos and why like-minded companies such as Centrofarm are keen to stock and promote our range.β
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