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Can you remember what presents you received last Christmas? A new survey has revealed that 78% of men can’t remember what gift their partner bought them just one year ago.

Women fare slightly better, but 63% still struggle to recall what they received from their other half.

Over 500 people took part in the survey from experience day company Best Experience Days, and they were asked them what Christmas presents they received over the last two years. Even worse, only 7% of people could remember any presents they received two Christmases ago.

With an estimated £17 billion to be spent by Britons on Christmas presents this year, this means over £12 billion worth of gifts will be forgotten about in just 12 months.

Sarah Firmin from commissioned the survey: ‘Rather than spending money on gifts that no-one will remember, a real experience will live with people for ages. We’ve found unusual experience days ranging from fighting zombies to hovercraft racing. If you fight zombies for three hours and then can’t remember it, there’s something wrong with you!’

The survey also found that price didn’t directly affect how memorable a gift was. Of the people who could remember their gifts, almost a quarter received experience day gifts, but only 14% remembered an expensive or luxury gift such as jewellery.

“It just goes to show that you don’t need to fork out a fortune”, continues Sarah Firmin. “However there were some notable exceptions. One lady told us that her husband bought her a brand new Ferrari. That’s obviously better than an experience day, so if you can afford a Ferrari, just buy them a Ferrari!”


Notes to Editors:

The team at compare and review the best experience days in the UK. The site is famous for impartial reviews and ratings, and information on all the UK’s biggest experience day providers.

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This press release was distributed by ResponseSource Press Release Wire on behalf of Best Experience Days in the following categories: Leisure & Hobbies, Women's Interest & Beauty, Retail & Fashion, for more information visit