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To be considered a purple cow company at this stage in our evolution is an accolade indeed

London Tuesday 6th December 2011: Ve Interactive, the data driven services expert and multi-award winning entrepreneurial company is delighted to have been selected as a finalist in the ‘Affiliate Marketing’ category for the Econsultancy Innovation Awards 2012.

Econsultancy’s annual Innovation Awards shine a light on the finest creative thinking across the digital industry, celebrating pioneers and recognising what the “purple cows” of the global digital community have achieved: “We’re not interested in the bog-standard email campaign or ‘been there, done that’ SEO program. We want the ideas and work that are changing the way digital marketing is practiced.” (Source: Econsultancy site).

Ve Interactive is therefore honoured to have been selected: “This nomination is testimony to the hard work and creativity of the Ve Interactive team,” commented David Brown, co-Founder CEO. To be considered a purple cow company at this stage in our evolution is an accolade indeed and we are grateful to the Econsultancy judges for this endorsement. Purple cow companies are regarded as remarkable and counter-intuitive in their thinking, and this short-listing is a result of the intelligent software and services we have designed and built to address failure metrics (online abandonment) for the ecommerce industry. Being selected has only confirmed our commitment to continue to be an innovator in the digital marketing space."

The announcement completes an incredible year for Ve Interactive. The company which was founded in late November 2009, now employs 46 people in the UK and has this year has opened offices in the US, Australia and Sweden too. The company has gone on to receive industry recognition this year, winning a British Interactive Media Award 2011 and a TechWorld 2011 UKTI Business Innovation Award.

Over 450 companies entered the Econsultancy Innovation Awards and Ve Interactive was selected as one of five finalists in the Affiliate Marketing category. Econsultancy’s judging panel consisting of digital and marketing luminaries from some of the world’s biggest companies including BT, The Coca-Cola Company, Nokia, Roche and Adobe. The winners will be announced at a glamorous ceremony in London in February 2012.

About Ve Interactive

Established in London, late 2009 - award-winning Ve Interactive is a data driven services company, specialising in online efficiency technologies, as well as strategic online reviewing and optimisation planning. Its collective endeavours have meant that Ve Interactive has now also opened offices in Boston, Stockholm and Sydney. It has a high client retention rate, and its clients are seeing exponential growth from using its software and services. Ve Interactive has already been honoured with a British Interactive Media Association Award 2011, a TechWorld 2011 UKTI Business Innovation Award, a utalkmarketing Award for Most Innovative Start Up 2011 and a Best Business Award 2011. It also gained another prestigious nomination for Digital Entrepreneur of the Year Award in 2010.

Twitter: @veinteractive


Contact; Kathy Heslop - Director of Communications

Tel: 020 3137 5730


This press release was distributed by ResponseSource Press Release Wire on behalf of Ve Interactive in the following categories: Business & Finance, Media & Marketing, Retail & Fashion, Computing & Telecoms, for more information visit