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December 2011
NEWS RELEASE

DISCOVER THE TRUTH BEHIND BAREFOOT MOVEMENT
VIVOBAREFOOT POP-UP STORE OPENS AT 14 GREAT MARLBOROUGH STREET, W1

This December the ultimate destination for barefoot movement opens in Central London. Based at Great Marlborough Street for a limited time only, the first highly anticipated VIVOBAREFOOT pop-up store gives customers a unique opportunity to access a team of experts who, in just a few minutes, can revolutionise their everyday movement technique.

VIVOBAREFOOT – the original and authentic barefoot shoe brand since 2003 – is on a mission to reveal the truth about barefoot movement. With the help of certified coaches, the pop-up shop will offer consumers a barefoot consultation in the Training Clinic with video gait and plantar pressure analysis, abolishing the many misconceptions around barefoot once and for all. All VIVOBAREFOOT certified coaches are personally instructed by Lee Saxby, acclaimed the world’s best barefoot coach by author of Born To Run Christopher McDougall.

Modelled on the original VIVOBAREFOOT Experience located on Neal Street, Covent Garden, the pop-up store is a stone’s throw from world famous Liberty department store and the vibrant buzz of Carnaby Street’s flagship stores.

Jonathan Pennington, Marketing Director at VIVOBAREFOOT comments:

‘We’re delighted to be launching the first ever VIVOBAREFOOT pop-up store and bringing the truth about going barefoot to an even wider audience through this unique environment. There is so much misinformation out there about barefoot movement and with the largest collection of barefoot shoes across performance, lifestyle and kids, we’re excited to be able to truly educate people about how learning to move barefoot can actually have life changing results.

‘The hustle and bustle of Great Marlborough Street encompasses all that is great about London life and our spot, that used to be an old hairdressers, is quirky enough to catch consumers’ imaginations.’

VIVOBAREFOOT makes the most proprioceptive soles in the world giving the wearer the ability for their body to sense the forces acting on it. To learn more visit 14 Great Marlborough Street, London.

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NOTES TO EDITORS
Media Enquiries contact:
Mercieca Limited T: +44 207 435 0100 E: vivobarefoot@mercieca.co.uk
VIVOBAREFOOT should be written in capital letters
www.vivobarefoot.com I facebook.com/vivobarefootshoes I twitter.com/vivobarefoot

About VIVOBAREFOOT

VIVOBAREFOOT, the original and authentic barefoot brand since 2003, produces a suite of barefoot products across performance, lifestyle and kids categories, all featuring its patented, ultra-thin, puncture-resistant sole for maximum proprioception** with protection. 70% of your brain’s information for movement comes from the nerves on the soles of your feet. The more you can feel the ground, the greater your body’s understanding of its surroundings and natural movement. VIVOBAREFOOT offers the largest barefoot lifestyle shoe range on the market for men, ladies and kids, and its performance range features a collection of products for multiple terrains, including on road, off road, amphibious and multi terrain.

About Lee Saxby

VIVOBAREFOOT has chosen to partner with Lee Saxby because he understands barefoot movement and natural locomotion better than anyone else. Lee Saxby has been described as “the World’s Best Running Coach” by Christopher McDougall, author of the international bestseller Born to Run, and by Harvard Professor, Daniel Lieberman as “Exceptional”. Copies of Lee Saxby’s book, Proprioception: Making Sense of Barefoot Running, are available to buy at the VIVOBAREFOOT store.

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