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User-generated price comparison website finds that designer names, candy scents and innovative packaging dominate the path to December 25th

User-generated price comparison website finds that designer names, candy scents and innovative packaging dominate the path to December 25th

This Christmas, shoppers looking for the perfect fragrances have got confectionary on the brain, finds dooyoo.co.uk, the European price comparison site which sustains its credibility with customer reviews.

The candy trend has been reported by some of the perfume world’s leading bloggers, and the fashion for sweeter-than-sweet scents has grown so undeniable that this week The New York Times’ beauty section ran a feature on ‘A Little Confection Behind the Ear’.

Surveying both its most reviewed products, and sales of perfume nationwide, dooyoo.co.uk can confirm that sugary basenotes is also one of the key Christmas money-makers for fragrance manufacturers.

Top-ranking new designer perfume launches, such as Jimmy Choo’s debut scent, are gaining five-star reviews across the board from dooyoo.co.uk users, as well as positive responses from industry professionals.

The shoe-maker’s debut fragrance has already gained 18 reviews from happy customers in the UK – popular success reflected in very healthy sales.

As well as pleasing the current hunger for confectionary flavours, the Choo scent’s fame is also well-timed. As Christmas approaches, extremely well-known designer names benefit from shoppers looking for something ‘extra special’.

And analysts at the price comparison website can see that perfumes which combine that sugary note and a designer flourish are gaining the most steady interest.

Narciso Rodriguez For Her, Chanel Coco Mademoiselle and Swarovski’s Aura, with notes of lychee, are also gaining increased interest in the run up to December 25th.

The current popularity of Swarovski’s Aura, launched in March 2011, also reflects the final key trend in perfumes this Christmas season. As well as an extremely well-known name, the exclusive jeweller has put as much time into its bottle design as the scent contained within it.

Beauty experts confirm that especially when shopping for presents, unique and stand-out bottles are proving resurgent: Issey Miyake, Paco Rabanne’s latest Million line and Anna Sui Rock Me have benefitted from eye-catching packaging.

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About dooyoo.co.uk
dooyoo.co.uk is the social shopping website with a strong community that provides information regarding the online shopping experience, including reviews on products and shops, product details, prices and shop details to all online users. dooyoo's dynamic Internet platform helps consumers make informed purchasing decisions as a result of dooyoo members' collaborative commitment and involvement. The mixture of services - advice, bargain hunting and professional reviews - offers maximum comfort to everyone shopping online. The exchange of shopping tips and product reviews is the platform's special value. The dooyooCommunity's collective intelligence creates up-to-date independent product evaluations of more than 1.5 million products.

Media Contact

Matt Hopkins
press@dooyoo.co.uk
Phone: +49 30 29 39 50
Fax: 49 30 29 39 55 99
dooyoo UK Limited
Matrix House
12-16 Lionel Road
Canvey Island
Essex SS8 9DE

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