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…Rapid global deployment, optimum performance, Google integration…

Munich – 14 December 2011 - hybris, a leading provider of eCommerce and multichannel communication software, today announced the availability of its hybris 4.5 multichannel commerce solution. hybris 4.5 is designed to allow businesses in both B2B and B2C markets to deliver global eCommerce and multichannel sales to their customers more effectively and quickly with better results.

Amongst the features found in hybris 4.5 are an enhanced Multichannel Accelerator for B2B Commerce that helps boost multichannel commerce and increase sales growth more quickly. Performance monitoring provides deep visibility into business applications, helping identify areas for business improvement and to reduce maintenance costs. Built-in Google Local Shopping integration enables businesses to make their products available to a wider audience.

In addition to existing languages already built in, hybris 4.5 now includes Chinese, Italian, and Brazilian Portuguese for backend business user tools. These new languages will help facilitate easier global roll-out because regional teams can now manage their local websites more easily, reducing the need for training and the centralized control of content.

Multichannel Accelerator for B2B Commerce

In hybris 4.5 the new Multichannel Accelerator for B2B Commerce enables B2B organizations to rapidly deploy a best-practice multichannel commerce solution, joining the highly successful Multichannel Accelerator for B2C. Tailored to the unique needs of B2B organizations, the solution delivers all the capabilities needed to manage complex B2B relationships, including the automation of order processing and delivering a compelling customer experience across all channels with intuitive website design.

Enhanced search and navigation

hybris 4.5 offers enhanced search and navigation functionality providing more control over search results and improving the user experience by enabling customers to narrow search results according to their preferences. A pre-built API allows users to add more search and navigation capabilities for an even better search experience.

Improved customer service

Customer service agents using hybris 4.5 can support multiple brands or stores and respond to queries using multiple brand personas. A complete overview of all transactions and shopping histories across stores and brands enables them to handle customer requests more quickly and effectively than ever.

Print enhancements

The print publication planning process now gets even simpler with hybris offering sophisticated page management functionality in 4.5. Users can choose between single pages, double pages, or page sequences and assign grids independently for left and right pages – streamlining planning and editing, lowering project costs, increasing flexibility for project work and customization, and reducing time to market for printed materials.

Google Local Shopping integration

Using hybris 4.5 products will be instantly available on the world’s largest search engine; customers can browse products and automatically find nearby stores that have the products in stock on Google Maps.

dynaTrace integration

With dynaTrace integration, hybris customers now get a sophisticated monitoring solution out-of-the-box that allows them to optimize performance by visualizing live performance and transaction metrics of their eCommerce solution. Monitoring dashboards are pre-integrated and no manual configuration effort is required. Available dashboards include System Utilization, Transaction Errors, Searches and Orders, Page Category Performances, Search Transaction Performance, Business Impact, and Single Transaction Performance

Ariel Luedi, CEO of hybris, said; “hybris 4.5 is yet another market leading solution that will help both B2C and B2B businesses get maximum delivery and results from global multichannel commerce. Our understanding of the global retail market, and our expertise in delivering the best multichannel technology and services, means that our customers can enjoy real success and their consumers will be able to have confidence in the buying experience and the choice and value they are receiving from them.”

hybris 4.5 is immediately available and further details can be found at:

About hybris

hybris is a leading vendor of next generation end-to-end multichannel commerce software based on a single platform including managed and hosting services. Its clear vision about the need for consistency, coordination and personalization of information across all channels and throughout all phases of the customer lifecycle has resulted in the development of an integrated, agile solution enabling businesses to communicate and sell across all channels – online and offline - in a consistent and effective way. hybris has 14 offices around the world located in the economic capitals of North/South America, Europe and Asia and supports over 380 global customers. Customers are brands from retail and manufacturing industries, including: Adidas, Levi´s, Lufthansa, Clarks, Timberland, Nespresso, Toys´R´Us, Coca Cola Beverages, Ericsson, Rexel, Bobcat, Kaiser+Kraft, Hornbach, Nikon, Migros, Conrad, Iomega and Grundfos.

For further information please contact:

Julie Kirby
Ascendant Communications
Tel: +44 (0) 7956 955625


This press release was distributed by ResponseSource Press Release Wire on behalf of Ascendant Communications in the following categories: Consumer Technology, Business & Finance, Media & Marketing, Retail & Fashion, Manufacturing, Engineering & Energy, Computing & Telecoms, for more information visit