Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

Shopcade, a new social shopping experience on Facebook, is helping worldwide brands and retailers expand their social media strategy, reach and sales, while empowering consumers to create a relevant shopping experience for themselves and their friends. With its recent launch, Shopcade offers brands and retailers a new avenue to increase their visibility within social media, in a relevant and controlled way, convert Facebook fans into active advocates and develop unique social offers to drive sales. Consumers can now shop what is trending among their friends and people they trust by visiting each other’s Shopcades - dynamic lists of great products they discovered.

Through its integration and close partnership with leading affiliate solution providers, Shopcade offers consumers personalised access to millions of products from more than 20,000 brands across all key shopping categories including; fashion & accessories, electronics, apps & downloads, hobbies & toys, cultural goods and more. Currently, brands offered on Shopcade include big names such as Clarins, Hamleys, Mulberry and Ray-Ban*.

Prompted by the draw of higher conversion rates on social media and the fact that most of the social traffic this Christmas will come from Facebook (it accounted for 90% of social traffic to retailers in October, according to IBM’s Online Benchmark Study published on November 15th,, it’s clear brands and retailers need a social strategy to ensure engagement with Facebook fans. By integrating with Shopcade via their existing affiliate programs, they can easily engage with Facebook shoppers this holiday season. Through Shopcade, they can increase their exposure effectively, improve the engagement of their fan community and monetise their social media strategy. With Shopcade, retailers can continue the Black Friday and Cyber Monday momentum within Facebook by creating a social shopping buzz around their brand throughout the holiday season:

• The “Wish & Win” holiday shopping campaign is the first of many promotional opportunities where brands can directly engage with shoppers on Shopcade by offering prizes and cash rewards. Every week until December 27th, Shopcade users can enter to win items on their holiday wish list from more than £1,600 in prizes, sponsored by Shopcade and partner retailers, including The Body Shop, Reiss, Uniqlo,, Totally Funky and Homebase. Each partner will give away gifts and vouchers of £100 or more each week.

• To increase their products’ exposure within Shopcade, brands and retailers can also choose from a wide spectrum of partnership opportunities, including Shopcade exclusive promotions, vouchers, coupons, and branded weekly contests. Shopcade offers brands and retailers the possibility to reward their most active ambassadors in social media with a range of incentives, ranging from real to virtual rewards or special recognition.

Nathalie Gaveau, founder and CEO of

“Shopcade makes it easier for brands and retailers to reach and engage with the social shopper. Our unique app within Facebook increases a brand’s chance of being relevant and ensures the best product is placed in front of the potential buyer by people he/she trust. The viral nature of Facebook combined with the personalised power of Shopcade creates a perfect environment for their social shopping marketing and sales efforts.”

Why Shopcade is the perfect partner for brands and retailers:

For brands and retailers, adding their products to the Shopcade catalogue is free and only requires acceptance of Shopcade as an affiliate and providing a reliable product feed. Shopcade does the rest and makes sure that the product information is always up to date and includes any ongoing promotions. To get in touch with Shopcade about our brand and retailer program, please visit


Supporting quotes:

Hildy Fine,
“Shopcade is a great new way to leverage affiliate marketing to engage with our Facebook fans and monetise our social media strategy.”

Daryl Bowers, Director, Totally Funky

“We think that Shopcade is a groundbreaking way to combine affiliate marketing and social media, to drive additional online sales, and leverage our fan base into active promoters of our products.”

Emmanuel Ogidan, Publisher Director at Commission Junction

“As an affiliate network, we always look for innovative new publishers to work with our brand partners and Shopcade is an exciting and fun way to buy and sell products by utilising social media. The fusion of affiliate & social means the user effectively becomes the ‘brand’s ambassador’ on social channels.”

Tasnia Wahid, Network Development Manager at LinkShare

“Shopcade is an innovative way to combine affiliate marketing and social media to drive sales and activate the retailers' fan base on social networks to become active promoters of their products."

Additional Resources:

o Join the Shopcade community on Facebook
o View this video to see how easy and fun it is to shop and share on Shopcade
o Read this blog post from founder Nathalie Gaveau explaining why the thrill of the hunt is more fun together
o Learn more about the Shopcade team
o Like Shopcade on Facebook and follow @MyShopcade on Twitter

About Shopcade

Shopcade is a new social shopping experience on Facebook, where you can discover and shop what is trending among your friends and people you follow. Users create their own Shopcade - a dynamic list of favourite products, and by doing so, share their latest discoveries with their friends and followers. And when this discovery is genuinely helpful and leads to a purchase- Shopcade rewards both sides with real cash. Brands can enjoy high consumer engagement with their products and increased sales and promotion opportunities. Shopcade offers more than 40 million products from 20,000 brands in one socially-connected shopping app on Facebook.

For more information, visit

Facebook is a registered trademark of Facebook Inc.

*Big brands available on Shopcade include: Alessi, American Vintage, Apple, Burberry, Clarins, DKNY, Emporio Armani, Guess, Hamleys, HMV, Hugo Boss, Levi's, Liberty, Marc Jacobs, Molton Brown, Monsoon, Mulberry, Quicksilver, Ralph Lauren, Ray-Ban, Reiss, Gap, The Body Shop, Uniqlo, and more being added every day.

Media Contacts:

Georgina Dunkley
Punch Communications for Shopcade (UK)
44 (0) 1858 411 600

This press release was distributed by ResponseSource Press Release Wire on behalf of Punch Communications in the following categories: Media & Marketing, Retail & Fashion, for more information visit