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The CRAPPs 2011 logo

the main aim of The CRAPPs has been to have a bit of fun during the build-up to Christmas, at the expense of the often-strained relationship between journalists and PR people

The winners and runners-up of The Communicative Relations Awards from PR Professionals (The CRAPPs) have been announced after a month of nominations and votes.

Launched in mid-November to celebrate the relationship between journalists, bloggers and PRs, the winners and runners-up of The CRAPPs have been announced today.

The Communicative Relations Awards from PR Professionals, www.theCRAPPs.com, was launched by 10 Yetis PR Agency in mid-November, in association with DWPub, www.dwpub.com.

Many thousands of individual votes were cast, across seven categories, with particularly closely fought contests in ‘least Twattish Twitterer – the must follow journo’ and the ‘Journalist you'd most like to bring to the dark side (employ as a PR)’ categories.

There are new winners in each category except the ‘most likely to tell you to sling your hook’ award and the ‘most approachable daily newspaper’.

Here are the winners and runners-up in each category:

1. The journalist that makes you feel warm and furry on the inside (online and/or offline)

Winner = Olivia Solon – Wired
2nd place = Vicky Woollaston – Webuser
3rd place = Vikki Chowney – Econsultancy

2. The 'most likely to tell you to sling your hook' award

Winner = Charles Arthur – The Guardian
2nd = Sean Poulter – The Daily Mail
3rd = Alan Burkitt-Gray - Global Telecoms Business

3. The best PR blogger award

Winner = Jon Silk – PRGeek.net
2nd = Stephen Waddington – Wadds’ PR and Social Media blog
3rd = Max Tatton-Brown – MaxTB.com

4. Least twattish Twitterer - the must follow journo

Winner = Olivia Solon – Wired - @olivia_solon
2nd = Caitlin Moran – The Times - @caitlinmoran
3rd = Fleet Street Fox – Unknown – @fleetstreetfox

5. Least Twattish Twitterer – the must follow PR

Winner = Andrew Bloch – Frank PR - @andrewbloch
2nd = Camilla Brown – Manifest Communications - @girlterate
3rd = Beth Murray – Lansons - @bmbm

6. Journalist you'd most like to bring to the dark side (employ as a PR)

Winner = Emma Barnett – The Daily Telegraph
2nd = Harry Wallop – The Daily Telegraph
3rd = Stuart Miles – Pocket-lint

7. Most approachable daily newspaper

Winner = The Guardian
2nd = The Daily Telegraph
3rd = The Financial Times

Rich Leigh, account director at 10 Yetis PR Agency, www.10yetis.co.uk and creator of the awards, had the following to say,

“First of all, I’d like to congratulate the winners and runners-up. With double the nominations and thousands more votes than last year, they definitely deserve their places – but whether they want the accolade or not is debateable!

“Both this year and last, the main aim of The CRAPPs has been to have a bit of fun during the build-up to Christmas, at the expense of the often-strained relationship between journalists and PR people. The fact that both camps have again supported the awards by nominating, voting and sharing in their thousands throughout the month-long scheme is fantastic, and we’re thankful that our work in putting it together is appreciated.”

He continued,

“We also have another announcement to make. To honour Charles Arthur’s efforts and his emphatic award victory for the second year running, we’ve decided to rename the ‘sling your hook’ category. From next year, it will be known as the ‘Charles Arthur: most likely to tell you to sling your hook’ award, from which Charles will be exempt from being nominated.”

Daryl Willcox, chairman of sponsors DWPub, www.dwpub.com, said of his company’s involvement in the awards,

"I'm very proud to support the CRAPPs and it's great to see so many journalists and PR professionals getting involved with real enthusiasm. The media has a tendency to take itself too seriously but the CRAPPs are proof we can all have a bit of a laugh."

The CRAPPs can be found on Twitter at www.twitter.com/thecrapps

ENDS

For more information, please contact Rich Leigh, 10 Yetis PR Agency on 01452 348 211 or rich@10yetis.co.uk

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