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London - Digital Shoreditch is the festival celebrating the outstanding creative, technical and entrepreneurial talent of East London and Tech City. The festival will run from May 21st to June 2nd 2012 and will be highlighting the thriving digital and tech talent from Clerkenwell to Stratford, Old Street to Bethnal Green and Dalston to the City and beyond.

Our collective ambition for 2012 is to deliver London’s greatest digital and creative tech festival ever. Our vision is to be as significant as South By South West within four years and be recognised as one of the world’s premier events for showcasing the most talented companies and individuals.

Our founding partners for 2012 are local companies and organisations including : Unruly, Sports Interactive, Taylor Wessing, Hackney Council, PlayGen and Queen Mary, University of London.

Councillor Guy Nicholson, Cabinet Member for Regeneration and the 2012 Olympic & Paralympic Games said "The London Borough of Hackney is a key delivery agent for the Tech City initiative and is supporting the Digital Shoreditch Festival as part of the Borough's commitment to enabling business-led growth and innovation within Hackney’s creative economy."

Digital Shoreditch’s inaugural festival in 2011 attracted contributions from 180 companies, where 2,000 people attended 50 events in the first week of May. We are planning to showcase 500 companies and individuals for a phenomenal celebration of our capabilities, attended by over 50,000 people in 2012.

Miles Jacobson, Studio Director at Sports Interactive said “We’ve been on the doorstep of the digital roundabout since it was just, well, a normal roundabout, and over the years have seen so many tech and digital focused companies moving to the area. We’re delighted to be able to support Digital Shoreditch in what is our 20th year as a games studio so that we can learn, teach, admire and get to know lots of the people in the area doing great things with technology, and meeting those people from afar who will come into the area to attend the plethora of events that will be happening.”

The 14-day programme for 2012 will include talks, educational workshops, open studios, exhibitions, family days, awards and parties that will engage, inspire and celebrate the cream of the digital crop. There will be something for everyone, from the tech-head to the merely curious.

Simon Walker, Partner at Taylor Wessing said "We are delighted to partner Digital Shoreditch and to continue our support of growing, ambitious companies in the community. We recognise these companies as key drivers for the UK economy and the 2012 Festival will offer them great encouragement, bringing in investors, collaborators and experts to help them realise their potential."

Sarah Wood, co-founder at Unruly said "Unruly is delighted to be supporting Digital Shoreditch as founding partners for 2012. This vibrant festival is an integral part of the London start-up ecosystem, a celebration of London's entrepreneurial diversity, and a focal point for discussing London's business strategy. It's also a lot of fun!"

To find out more about the festival please visit the Digital Shoreditch Website

Notes to editors:

1. Contact: Digital Shoreditch - Kam Star on mobile : 07950 4000 65 email: kam@digitalshoreditch.com

2. About Digital Shoreditch :

Digital Shoreditch is a not for profit, grassroots, industry-led community dedicated to fostering connections and celebrating the outstanding creative, technical and entrepreneurial spirit flourishing in east London and Tech City. The Digital Shoreditch 2012 Festival will run from 21st May to 2nd of June 2012 when we will be showcasing the outstanding innovation in the UK’s premier digital and tech start-up capital.

The inaugural festival in 2011 attracted contributions from 180 companies, with 2,000 people attending 50 events in the first week of May. We are planning to showcase 500 companies and individuals for a phenomenal celebration of our capabilities, attended by over 50,000 people in 2012.

To find out more about the festival please visit http://digitalshoreditch.com
Twitter : @digishoreditch

3. Founding Partners:

About PlayGen Ltd :

Established in 2001, PlayGen is the UK’s leading serious games and gamification development studio. PlayGen design, develop and deliver Gamification, Serious Games, Social Games and Apps for web, mobile and tablets, across industry sectors. Their world-class solutions combine play with serious topics to produce meaningful experiences; to transform players’ relationships with real world subjects.
Further information on the company is available from the PlayGen website : http://playgen.com
Twitter : @playgen

About Taylor Wessing LLP :

Taylor Wessing LLP is a leading international law firm providing support for commercial organisations doing business in Europe, the Middle East and Asia.
Further information on the company is available from the Taylor Wessing website : http://www.taylorwessing.com
Twitter : @TWTechCity

About Sports Interactive Ltd.:

Sports Interactive (SI) is the world’s leading developer of football management simulations through its Football Manager series of games. Founded in 1994 and based in the Old Street area of London, SI has a full-time staff of over 70 and employs the services of more than 1,500 part-time researchers across the globe, alongside over 100 offsite beta testers. The company’s games have enjoyed an unparalleled history of commercial and critical success, with ten of its creations among the UK's Top 20 fastest-selling PC games of all time, and 5 in the UK’s top 20 best selling PC games of all time, and more weeks at in the PC chart at no.1 than Madonna & U2’s albums have had weeks at no.1.

Sports Interactive became a wholly owned subsidiary of SEGA in 2006. Founders Oliver & Paul Collyer were awarded MBE’s in 2010, and Studio Director Miles Jacobson was awarded an OBE in 2011.
Further information on the company and its games is available from the SI website, http://www.sigames.com
Twitter : si_games

About Unruly :

With offices in New York, San Francisco, London, Berlin, Paris, Stockholm, Amsterdam, and Sydney, Unruly has delivered, tracked & audited 1.34 billion video views and executed 1,400 successful social video campaigns for global brands and agencies including T-Mobile's acclaimed Life's for Sharing series, Evian's global Roller Babies hit and Heineken's Open Your World campaign.

Further information on the company and its games is available from the Unruly website : http://www.unrulymedia.com
Twitter : @unrulymedia

4. More information and visual media: If you require photos, press interviews and additional quotes please contact us.

Also released today! Get your hands on a “hot off the press” copy of The Source (Volume One): a new directory showcasing over 70 of the most outstanding creative, technical and entrepreneurial companies and individuals in East London and Tech City. Connecting locally, growing globally. http://digitalshoreditch.com/getsource

This press release was distributed by ResponseSource Press Release Wire on behalf of digital shoreditch in the following categories: Business & Finance, Media & Marketing, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.