Utrecht/Netherlands --Today saw the 250 millionth iDEAL transaction completed at the webstore Fietspunt.nl. Simon Witt, a student in Utrecht the Netherlands, was the lucky customer who paid for his purchase with iDEAL. His was the 250 millionth iDEAL payment since this online payment method was introduced in 2005. Simon Witt used iDEAL to pay for his online purchase because of the ease of payment and quick delivery.
In its relatively short life (since October 2005), iDEAL has become the most indispensable payment brand in the Netherlands. This emerged earlier this year in a study published by the European Institute for Brand Management (EURIB). According to the study, iDEAL ranked best among all financial brands and was one of the top ten most indispensable brands in the Netherlands. Almost all Dutch consumer banks offer their customers iDEAL as a payment option for online shopping. Earlier this year, Wijnand Jongen from online shopping website Thuiswinkel.org reported that iDEAL has acted as a catalyst for the rapid development of e-commerce in the Netherlands. He says: “iDEAL has made a significant contribution to the growth of online shopping in the Netherlands. When iDEAL was first launched, the issue of safe payment was still preventing consumers from shopping online, whereas online payments have now become an everyday event. The fact that iDEAL has seen its 250 millionth transaction is proof of that.”
Piet Mallekoote, Director of Currence agrees: “Without iDEAL, the growth in e-commerce would probably not have been as spectacular as it has been.” He adds that the time it takes for 50 million iDEAL transactions is becoming shorter all the time. “At the start, it took almost three years to achieve 50 million transactions and now it takes just six months. We expect it to take even less time in the future.” He has also noticed a trend in which increasing numbers of normal stores are also opening a webstore, which consumers can use day and night. In addition, he is seeing iDEAL being increasingly used outside traditional e-commerce. iDEAL payees are asking their customers to make iDEAL payments within e-mails, for example, to pay the energy bill, make telephone orders or settle the final payment on a holiday. Currence has established a set of clearly-defined rules for the use of these e-mail links.
In the next year, Mallekoote also expects to see increasing numbers of banks offering their customers the mobile iDEAL service. Although payments from mobile telephones have been possible for quite some time, they are set to become easier for online purchases next year thanks to mobile iDEAL.
The photo shows Mr Witt accepting a cheque for € 250 following his purchase at Fietspunt.nl, which marked the 250 millionth iDEAL transaction.
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