Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

women today are having less sex than their grandmothers

Online sex magazine is launching a study into loss of libido, which is the number one sex complaint amongst women according to sex therapists. Reports by Relate show a 240% increase in the number of couples seeking help for loss of desire between 1996-2002, and The Kinsey Institute’s latest findings suggest that women today are having less sex than their grandmothers.

The study involves an online survey in collaboration with fertility clinic in Switzerland. Participants are charting their menstrual cycle for 50 days noting peak days for sex drive to see if this correlates with a natural rise in luteinizing hormone (LH) levels at ovulation. Preliminary research at ProCrea has identified a link between high LH levels and high libido, which suggests synthetic LH could be a treatment option for women with a low sex drive. Fertility expert Dr Michael Jemec calls it ‘life hormone’ as it gives you energy, as well as helping to regulate the menstrual cycle and ovulation in women and testosterone and sperm production in men. Levels naturally rise with age, which explains why women have a higher libido post menopause.

In Rude Health - Maca Party

In Rude Health is hosting a Maca Party on Saturday 4th February 2012 in Hastings. This is an opportunity for participants to get together informally and talk about the survey results, purchase adult products, and try maca root, a food that boosts energy levels, stamina and libido. ‘I’d suggest having a maca party if you are looking to boost your libido naturally,’ says Dr Jemec. ‘It has an LH-type action in the body and works as an aphrodisiac.’

About In Rude Health is an online magazine about sex, pleasure and wellbeing edited by Nicci Talbot. Content includes news, opinion, features, surveys, reviews, culture, events, profiles and interviews. Its focus is encouraging couples to have more sex daily and to experience personal growth through conscious BDSM, Taoism and Tantra. Nicci regularly attends workshops and events at sex-positive organisations including,,, and It supports the work of sexual health education charities such as Brook, FPA and Forward UK, which campaigns against female genital mutilation.

Notes to editors:

Nicci Talbot is a journalist and author specializing in sex, relationships and wellbeing. She is Women’s Health editor at and training to be a certified sex coach. She was inspired to write about sexual health after experiencing amenorrhoea, vaginismus and loss of libido in her 20s. Feeling dissatisfied with the medical treatment on offer (the Pill and being put on HRT at 25) she began to research complementary therapies and treated herself with Chinese herbal medicine, acupuncture and sex therapy. Her passion is sharing information relating to sex, relationships, health and personal growth, and helping couples to live a fun, juicy and passionate life.

Good Sex – The Essential Guide by Nicci Talbot is published in March 2012 by, priced £8.99.

Data gathering is via In Rude Health’s Facebook page.

Contact details:

For further details about the libido survey, quotes and images, or to request a review copy of Good Sex – The Essential Guide, please contact Nicci:
Mob: +44 (0) 7758 621106

This press release was distributed by ResponseSource Press Release Wire on behalf of In Rude Health in the following categories: Health, Women's Interest & Beauty, Medical & Pharmaceutical, for more information visit