Research released today by Bosch Power Tools indicates a new trend that sees tourists shunning the traditional hotel stay in favour of renting rooms in modern homes.
60% of UK travel consumers questioned were keen to find an alternative to paying for expensive hotels, with 17% admitting to have already made the switch and stayed in short term rental accommodation during a recent holiday.
Inflated prices and impersonal service are cited as the main drivers behind this shift.
65% claimed that choosing a short-term rented accommodation option gave their holiday better value for money and 50% enjoyed the peace and quiet of not being surrounded by other tourists, suggesting this is a relatively new market.
And with the 2012 Olympics set to boost both international and domestic tourism, interest in short-term rental accommodation is clearly on the rise.
Andy Cockburn, Regional Director, HomeAway.co.uk comments, “We’ve seen a huge increase in enquiries for holiday rentals next summer. Staying in a private apartment or home provides a much more authentic experience, as well as more space and privacy, and with the hefty cost of Olympics tickets themselves, visitors are looking to save money wherever they can.”
Homeowners cash in
Whilst this might spell trouble for hotels, homeowners can cash in and make their rooms / homes rental-ready with relatively little effort.
Bosch’s DIY expert Chris Tidy advises: “Now is the time for homeowners to start home improvements in order to be ready to rent next summer. Simple jobs such as sanding down window sills and wooden doors and giving walls a lick of paint breathe a new lease of life into a space and can up the rental price and potential of your home or room. Just make sure you check with your local council to see if there are any renting restrictions beforehand”.
EASY SOLUTIONS FOR IMPROVING YOUR RENTAL POTENTIAL
1. Sand down window sills and wooden doors and give them a new coat of paint
2. Create storage units / put up flat pack bookshelves to tidy away clutter
3. Add a homely touch by putting up picture frames and mirrors
4. Give walls a fresh lick of paint
5. Fix a sturdy lock to the bathroom door
For further information and specific advice about DIY projects to help you get your home ready for rental visit www.bosch-do-it.co.uk/houseofbosch/.
Notes to editors:
* Vision Critical polled 2,000 people in November 2011 on behalf of Bosch Power Tools
• Case studies available on request
• “The average rental price (for a family home in London) in summer 2012 is listed at around £3,400, or £900 per bedroom. Flats are typically being offered at around £1,300 per week” Rob Mearns, rentduringthegames.com, Guardian
For more information on the research or the Bosch Power Tools brand please contact;
Bethany Pearson, 020 7611 3875, firstname.lastname@example.org
The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 275,000 associates generated sales of 38.2 billion euros in fiscal 2009. The Bosch Group comprises Robert Bosch GmbH and its more than 300 subsidiaries and regional companies in over 60 countries. If its sales and service partners are included, then Bosch is repre¬sented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for growth. Each year, Bosch spends more than 3.5 billion euros for research and development, and applies for some 3,800 patents worldwide. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial.
The company was set up in Stuttgart in 1886 by Robert Bosch (1861–1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH. Additional information can be accessed at www.bosch.com.
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