• 53% would like to win a large cash prize this New Year to pay off debts
• Women would be twice as happy as men to lose weight in 2012
• A fifth (21%) want to fall in love this year
After a cash strapped Christmas for most UK consumers and with ‘Blue Monday’ just around the corner, new research has revealed what will really make Brits happy this New Year. 53% would like to win a large cash prize to pay off debts, a half (52%) of UK consumers believe that health is wealth and a third would like to lose weight in 2012.
It’s no wonder that people are dreaming of winning money to pay off their debts, give up work (41%) or give their house a makeover (24%) as January is often the darkest of months. Christmas is a distant memory, festive debt has piled up, bills are landing on doormats across the country, the weather is foul and New Year resolutions have failed.
However, the survey of 3,000 people by pchprizes.co.uk, the UK’s first free to enter cash prize draw website, also found that whilst January can often be a gloomy month, a third (31%) of UK consumers are happy with their lot.
Winning a large cash prize was most important to people in Northern Ireland (74%) and those aged 35-44 (59%) while a third of 18-24 year olds would like to fall in love and over three-quarters of the over-55 baby boomer generation were the most happy to be healthy.
Men and women both voted for the similar choices in what would make them happy but more men would like to win a large cash prize to give up work and in contrast, more women would like to lose weight.
James Lowe, Prize Manager at pchprizes.co.uk, commented: “The first month of the year is traditionally a ‘blue’ time for most, but for those consumers who dream of winning a cash prize to pay off debts, one lucky person will be celebrating winning the free prize draw of £100,000. We’ll be presenting the prize to the winner in the last week of January and that’s certain to abolish any disconsolate New Year blues!”
“By the end of January 2012, pchprizes.co.uk will have given away over £300,000 to UK consumers since launching in September 2011.”
PCH Prizes’ Top 5 Tips To Banish The Blues
1. Get physical! - just 30 minutes of light to moderate exercise can boost your mood.
2. Eat your greens - winter blues can make you crave stodgy carbohydrates and sugary foods but don’t forget to eat plenty of fresh fruit and vegetables to get those important vitamins and minerals.
3. Take a break - take 10 minutes out every day to relax and unwind.
4. Early learning - take up a new hobby, staying sociable and interacting with people will take your mind off the blues.
5. Pamper yourself - indulge in a luxury that you have been promising yourself.
UK consumers can enter the free prize draws daily on www.pchprizes.co.uk, a website owned and operated by Genting Alderney Limited under license from Publishers Clearing House.
Notes to Editors
Independent research conducted by OnePoll on a nationally representative sample of 3,000 people.
About PCH Prizes
pchprizes.co.uk is owned and operated by Genting Alderney Limited under license from Publishers Clearing House. The Genting Group is one of the world's largest gaming companies and owns Genting, Circus, Maxims and Mint Casino's, as well as Crockfords, Colony Club and Palm Beach within London.
About Publishers Clearing House
Publishers Clearing House is a leading provider of online play and win content and a multi-channel direct marketer of value-based consumer products and magazines, promoted in conjunction with huge prize draws made famous by the company's Prize Patrol that surprises screaming million dollar winners at their doorsteps.
With a heritage of over $225 Million in prizes awarded, the sweepstakes giant also has a growing family of online properties that offer many ways for consumers to play and win, including PCH.com, PCH Search and Win, PCH Games, PCH Lotto, PCH Coupons, and PCH Online Surveys. Headquartered in scenic Port Washington, NY, where it was founded in 1953, nearly half of the company’s profits go to the benefit of charitable causes ranging from the arts to social services to the environment.
About Genting Alderney
Genting Alderney Limited is a wholly owned subsidiary of Genting Singapore and offers over 100 casino games including classics such as Roulette and Blackjack, as well as being part of one of the world’s biggest poker communities. The site is operated by Genting Alderney Limited and complies with the stringent licensing codes operated by the Alderney Gambling Control Commission.
Genting Singapore is part of the Genting Group, one of Asia’s leading and best managed multinationals. The Genting Group is the collective name for Genting Berhad and its subsidiaries and associates.
Genting UK is a wholly owned subsidiary of Genting Malaysia and operates 45 land based casinos in the UK which trade under the Genting, Circus, Maxims and Mint brands outside London.
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