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Toy Rental Takes Off

Toy Rental Takes Off

The 22nd December saw a momentous occasion for mother of one Alison Chesworth as her new toy rental business officially took off with a charity flying Santa, delivering presents to the children who unfortunately have to spend Christmas in hospital.

Father Christmas and his elf from were flown in to Blackpool Victoria Hospital by Helicopter to make the special delivery and were greeted by excited children at their landing spot; who couldn’t wait to tell Father Christmas how good they had been.

Alison Chesworth from said “It was fantastic to be able to donate toys and make so many children’s day whilst also officially launching ToyBoxLive”

Alison Chesworth is the Managing Director of a new business which was born from her own experience as a first time mother to Theia who is now 18 months old.

“When I was pregnant I had no idea of how much a baby would change my life and that costs would quickly mount up. Having worked previously in Marketing I was looking for something else to do that would support being a mother and wondered why no-one in the UK was offering online toy rental.”

From her own experience was born. Alison found that her home was quickly filling up with toys that were only needed for a month or so, but would later no longer be required. Speaking to other mothers this seemed to be a common problem, not only was there huge costs associated with buying new toys every month there was also the issue of space and unnecessary clutter. is an online toy rental service that allows children to learn through play by giving parents the means to choose toys and change them as and when required for a subscription of just £24.99 per month. With no contract parents are able to select toys and once their child has grown out of them or wants something different they simply send them back to the and the new toys they have selected online are sent straight out and delivered to their door.

For further information on ToyBoxLive or contact or call 0844 854 2823

For a selection of hi res images please visit

This press release was distributed by ResponseSource Press Release Wire on behalf of ToyBoxLive Ltd in the following categories: Children & Teenagers, Business & Finance, for more information visit