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Cris donated his prize money

A leading UK Author, Speaker and advisor has scooped the winning cash prize on the latest episode of ‘The Devil’s Dinner Party’ and has donated the proceeds to help save the lives of premature babies in Milton Keynes.

Cris Beswick, author of ‘The Road to Innovation’ and a leading authority innovation, beat all the other ‘Dinner Guests’ to be voted the favourite guest on the show, which aired on Wednesday 28th December on Sky Atlantic.

Beswick, from Stevenage, well known for his philanthropy, announced that he would be donating the £3,000 prize to The Little Lives Appeal in Milton Keynes, which is raising money to help increase provisions at Milton Keynes Hospital for babies born too early or that are unwell after they are born.

He presented the cheque to the Neonatal Unit at their charity supporters evening in December, but had to remain tight-lipped about his involvement with the show prior to it airing.

Beswick commented: “My wife Nikki and I have supported the Little Lives Appeal for some time and I knew as soon as was told I had won that it was where I wanted the prize money to go. The Neonatal team at Milton Keynes Hospital do such a fantastic job and every penny they receive goes directly to help them to save the lives of premature babies and those born with difficulties.”

The Little Lives Appeal has a fundraising target of £250,000 and more than £185,000 has been raised so far through public donations, which has now funded phase one of the redevelopment – focusing on cot areas and a new reception. They now need to raise a further £65,000 to fund the full redevelopment, focusing on more of the cot area, parents’ area and disabled facilities.

ENDS

Editors Notes

Picture supplied: pictured left to right:

· Maria Wogan, Director of Corporate Services
· Cris Beswick
· Susan Allen, Neonatal Unit Administrator
· Nikki Beswick
· Vanessa Holmes, Fundraising Manager

About Cris Beswick

Cris’ insight into innovation and his unique perspectives on transformation, strategy and leadership, along with his natural ability to hold high-level strategic conversations with CEOs and leadership teams makes him one of the most respected consultants and advisors in his field.

Cris is a successful entrepreneur, renowned speaker, author, industry judge and trusted advisor. Having founded several successful companies, Cris has over a decade of experience and during his career, has worked with and advised many of the worlds leading brands. His proven expertise and thinking in the field of leadership and building innovation into organisational culture has led to his appointment as a member of the NHS Think-Tank for Leadership and Innovation. He is also an associate of Cranfield University and executive faculty for Henley Business School.

As a leading expert on igniting cultures of innovation his message is simple, ‘average companies don’t innovate’ so an organisation must first strive to be exceptional in everything it does. Some of the world’s leading organisations now turn to Cris for his left-field approach to subjects like strategy, change, leadership, differentiation and innovation. Sometimes counterintuitive and regularly debunking popular theory and out-dated management approaches Cris helps organisations understand the fundamental, ‘it isn’t rocket science’ approach to building the right culture to drive growth. His latest book ‘The Road to Innovation’ illustrates the back-to-basics building blocks every organisation needs to address in order to create that illusive culture of innovation.

For more information visit www.crisbeswick.com

About The Little Lives Appeal

Milton Keynes’ Neonatal Unit provides neonatal care in and around Milton Keynes. The majority of babies born over 27 weeks will receive their full care, including short periods of intensive care, at Milton Keynes.

Every year more than 350 premature and sick babies are treated in the Neonatal Unit, which has 18 high dependency cots. However, with greater demand for its services and an increasing population, they need an additional four cots as well as extra space to accommodate them. These babies are particularly vulnerable, but due to lack of space and cots they have had to turn 30 babies away in the past 24 months. This is why the Little Lives Appeal is needed.

The Little Lives Appeal has a target of £250,000 More than £185,000 has been raised so far through public donations which has now funded phase one of the redevelopment – focusing on cot areas and a new reception They now need to raise £65,000 to fund the full redevelopment, focusing on more of the cot area, parents’ area and disabled facilities.
For more information visit www.mkhospital.nhs.uk/about/little_lives.asp

For press enquiries, please contact Jenna Gould on 07958 263 708 or email jenna@mediajems.co.uk.

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