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Following on from it's Caffeine Web Indexing System launched in 2010, last month Google officially announced Google Fresh, its new freshness update. The aim of this new algorithm change is to give users the most up-to-date results by displaying the newest and most relevant results from the last week, day or even minute. The visible effect of this change will be a time and date indicator shown with the results on the SERPs. Therefore, searching for recent events may display results which are only minutes old.

A spokesperson from UK SEO experts QueryClick explains that this is something they have been encouraging clients to do for some time.

“Updating content is something we are always urging our customers to do as we have always believed in the importance of fresh content. Google's new freshness update has simply confirmed our beliefs that this will be rewarded.”

“We not only urge customers to frequently update old or add new copy to their site, we also suggest other means of refreshing content. By this we mean creating a company blog, uploading press releases and newsletter or adding an RSS feed to your site, which is a great way of ensuring new content is released immediately. From a social media perspective, sharing content is also something we are pushing forward in light of this update.

That said, Google has announced that this update will only have an impact on 35% of searches and will primarily affect sites in which recency is a factor. These include recent events, events which occur regularly as well as frequent updates. In turn, this means that sites which publish media releases or sell the latest gadgets, for example, are more likely to be affected.

Google has stated its awareness of the fact that older results may still be the most relevant for some searches. It acknowledges that different searches require different levels of freshness and has designed this algorithm update to take this into account.

This press release was distributed by ResponseSource Press Release Wire on behalf of Query Click Ltd in the following categories: Transport & Logistics, for more information visit