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Make your suggestions in a romantic situation but not in bed or during sex, unless you are confident of an instant uptake!

Valentines Day is the most romantic day of the year but how can you make it your sexiest too? The sexperts from Sh! Women’s Erotic Emporium, who have been advising women and couples for almost 20 years, share their tips on how to get the best out of your sex life...

How to Have Earth-Shaking Orgasms

Think BBC - Build-up, Breathing and Continuity. Quickies can deliver instant gratification, just like a fast-food burger can quell hunger, but for a real feast you need courses and the longer the build up, the better the orgasm. Breathing is also important. Try to breathe evenly and deeply as it will allow you to really relax and let go. Finally most of us need uninterrupted stimulation to have blockbuster orgasms. Play around with different sensations and positions during build-up, but once into the home run, don’t deviate. Pre-climax pleasure that is continuous and consistent is key to coming like a sledgehammer!

How to Fly Solo

The ways women masturbate are many fold and there is no right or wrong way to enjoy a session of solo pleasure. Whether your muff-job involves fingers, toys, shower on full blast, washing machine on slow spin, legs spread or thighs clenched together, the key to a fabulous time is to relax, to fantasise and to keep exploring new ways to pleasure yourself. A few drops of lubricant (never baby oil or moisturizer, ladies, unless you relish an itch in your ditch) will heighten sensitivity. Reading erotica is a great way to source fantasy-material if your imagination needs a kick-start or if weaving a sexy scenario in your over-worked, multi-tasking brain seems like just too much hard work. For women who find orgasms illusive, absent without leave or that their hands tire before lift-off, the sure-fire throb of a vibrator can really help

How to Ask New Things of Your Lover

Use words that involve your lover and sexy suggestions are more likely to be embraced with baited breath. Saying “I’d love it if we (insert your desired fantasy!)” conveys togetherness whereas “I would love to …” can be misconstrued as desperate or dissatisfied. Whispering is easier than square in the eye. Make your suggestions in a romantic situation but not in bed or during sex, unless you are confident of an instant uptake! Visiting a (female-friendly!) sex shop together can be a fabulous way to explore new possibilities, discover more about your partner’s desires and perhaps pick out some sensual playthings that turn you both on.

How to spice up your sex life
Long-term lovers naturally get into a groove. Sex calms down after 'new couple fever' and life takes over. Add children, mortgages and the weekly shop into the mix and it’s easy to get into a sexual rut.

Anything that is habitual will loose its thrill, so the way to spice things up is to break the routine. If you always get jiggy in the missionary position on a Friday night, then ravish your lover on a Tuesday morning in the en-suite. Send a sex-text. Introduce a sex toy. Have a massage date. Approach spicing-up as a fun and playful thing to do, not as a comment on the state of your sex life, as pressure to perform can be a libido-killer. Keeping it light and surprising will ensure it will be spicy and hot!

To ensure you have a sexy valentines, Sh! is offering half price on: Sh! Bullet Vibrator ( with coupon £5.50)|Lurveheart Ring (with coupon £4.50)|Lush Lubricant (with coupon £5)|Lush Massage Oil (with coupon £4)

Enter 'val12' in coupon box at checkout. ONLINE ONLY One coupon per customer. Valid until Feb 14th 2012


Notes to Editors:

Sh! Women’s Erotic Emporium, the UK’s first ever sex shop for women, trading since 1992. The mission was simple: to create a safe, welcoming environment in which women can shop guilt-free for good quality playthings.

Everyone is offered a cup of tea when they visit Sh! The caring and knowledgeable all-female team aim to make information about sex accessible to all, old or young of whatever sexual persuasion, background or culture. To maintain the female-focus of the stores, men are welcome to visit with a woman or unaccompanied during "Gents Night" held every Tuesday.

In 1993 Sh! introduced ‘Jessica Rabbit Vibrator’ to the women of the UK ( the first company to do so) which has since gone to be one of the most famous vibrators in the world.

Kathryn Hoyle is regularly asked to appear on TV, radio and print media and is an eloquent, passionate and knowledgeable advocate for women's sexuality.

She is also a little bit naughty, having smuggled a Sh! gift past security and into an 10 Downing St Aids Awareness Event for a certain occupant...

Sh! has its own research and development department and works with many NHS trusts offering advice and help on women’s sexual health, particularly around vaginismus and post reproductive cancer care.

Sh! hosts many different nights and events at their London stores ranging from erotic classes, art exhibitions, literary readings and guest speakers

To find out more about the events on offer at this amazing emporium visit the website

To speak with the Shop Manager regarding promotions, products, events or to interview Kathryn Hoyle, please contact: or phone 0207 613 54 58

Sh! Women’s Erotic Emporium:
57 Hoxton Square, London, N1 6HD Open 12-8pm
Unit 4, 253 Portobello Road, W11 1LR (corner Lancaster Road) Open 11-7pm

This press release was distributed by ResponseSource Press Release Wire on behalf of Sh! Women's Erotic Emporium in the following categories: Men's Interest, Health, Women's Interest & Beauty, for more information visit