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Organic viral marketing is key to increased online sales for Chelsea Designer retailer MiMi London

Organic viral marketing is key to increased online sales for Chelsea Designer retailer MiMi London

MiMi London has reported online sales up by 60% during the last three months. The womenswear retailer, based on the Kings Road in Chelsea launched its first online website last year with Eurostop, and is now reaping the rewards. Since launching the website and running regular email marketing campaigns, MiMi has seen its subscriber base grow in number and expand across the world, with the retailer now regularly shipping to customers in America, Japan, Australia and Europe.

Ali Asilzadeh, Director at MiMi explained, “Now that the site has been live for over a year we are able to compare like for like sales. In the last three months numbers are up 60% on what they were in the corresponding months last year. We are very happy with this trend and hope that it continues, particularly as it has been achieved organically using viral marketing techniques, without huge cost.”

The Eurostop software enables the team at MiMi to manage the website in-house. The team also manage all marketing of the site and have steadily built up an opt-in database of customers who have registered for the newsletter. Names and emails are collected both at the website and in store and then amalgamated on the e-commerce customer database. Customers receive email newsletters announcing new stock, sales and special offers.

Ali Asilzadeh said, “Being able to send an email from within the system has significantly streamlined our marketing efforts. Not only is it now easier for us to contact our customers, but it has proven to be highly effective, with every newsletter we send generating new subscribers as people forward them on to their family and friends.”

MiMi use the Eurostop retail management, EPOS and e-commerce system throughout the business for managing stock across the Kings Road store and the online site, reporting, flash sales, customer loyalty and marketing. Reporting is used extensively to monitor the business with flash sales providing insight into what is selling, which styles are popular and what designers are doing well. This supports merchandising and business decisions.

Deborah Loh, e-commerce manager at Eurostop Ltd said; “We are delighted to hear that the MiMi website is successfully generating increasing sales. This is a prime example of a retailer focusing on their customers, and building a high quality opt-in database for marketing purposes. The features within the Eurostop system streamline email marketing, enabling the retailer to focus on their business and servicing customers, which ultimately leads to more sales.”

-ends-

NOTES TO EDITORS

About MiMi London
Established over 10 years ago and based on the Kings Road in Chelsea, MiMi specialises in women’s designer fashions. MiMi stocks a host of international labels including, amongst others, 360 Sweater, Rebecca Taylor, Juicy Couture, Graham & Spencer, Velvet and Queene & Belle.
For more information please visit: www.mimilondon.co.uk

About Eurostop
Founded in 1990, with operations in London, Singapore and Shanghai, Eurostop provides complete solutions for Retail Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software.
Eurostop’s flagship products consist of:

e-rmis: A suite of head office management applications.

e-pos: EPOS system for standalone shops, concessions and franchises that can be easily integrated with e-rmis for larger users.

e-commerce: Custom e commerce solutions for Independent retailers that provides a hosted and fully integrated service.

e-data: The collection of tenants’ data from Shopping Malls for multi-purpose use.

e-cubes: Data Mining. A bespoke reporting tool which allows the slicing and dicing of data as well as selective publication of results and graphical representation.

e-time: The capture of staff working hours which aids in monitoring both stores’ and staff performances and productivity.

All Eurostop’s solutions can be fully integrated with other management and business systems, and all major ERP systems. As well as advising on and supplying suitable hardware, Eurostop also undertakes training, support and custom development. Its systems are available in several different languages including Chinese.

Eurostop has accreditation for Chip and PIN solutions, and together with partner Anderson Zaks provides a Chip and PIN managed service.

High profile customers include: Ann Summers, Ben Sherman, Cult Clothing, Daks, Firetrap, Full Circle, Ghost, Joseph, Joy, Long Tall Sally, Matches, Oliver Sweeney, Paul & Joe, Pavers Shoes, Pentland Brands Plc, Punkyfish, Sonneti, Speedo, Trespass and many more.

For more information visit: www.eurostop.co.uk or contact:

Editors’ Contacts

Phillip Moylan
Eurostop Limited
Tel: 020 8991 2700
Email: phillipm@eurostop.co.uk

Andreina West
PR Artistry Limited
Tel: 01491 639500
email: andreina@pra-ltd.co.uk

This press release was distributed by ResponseSource Press Release Wire on behalf of PR Artistry in the following categories: Media & Marketing, Retail & Fashion, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.