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Beefeater, Table Table, Brewers Fayre and Taybarns select Spectrum Wi-Fi

Hemel Hempstead, UK, 23rd January 2012: Following the recent Premier Inn Wi-Fi contract win, Spectrum Interactive, the UK’s largest independent provider of Wi-Fi and related services, has announced that its Wi-Fi network will also roll-out to Whitbread’s four restaurant brands - Beefeater, Table Table, Brewers Fayre and Taybarns.

This agreement represents 380 Whitbread-owned restaurants across the UK and will enable the brands to offer customers totally free Wi-Fi access.

The Spectrum solution includes data capture functionality that will help provide Beefeater, Table Table, Brewers Fayre and Taybarns with enhanced customer insight which can be used to support tailored marketing campaigns.

“Spectrum’s relationship with Whitbread made it the obvious choice for Wi-Fi across our busy restaurant brands. For some years we have worked closely with the Spectrum team, most recently for the roll-out of a digital signage solution to around 100 Brewers Fayre and Beefeater locations,” commented Siobhan Fagan, head of customer and business solutions at Whitbread.

“In the same way that consumers have come to take Wi-Fi access for granted in hotels, increasingly they are now expecting it in restaurants and other retail establishments,” said Simon Alberga, executive chairman, Spectrum Interactive. “Beefeater, Table Table, Brewers Fayre and Taybarns are among the savviest brands that recognise the value in providing Wi-Fi for customers. Not only does its availability help attract and retain business, but it can also provide customer intelligence invaluable to the business,” he concluded.

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About Spectrum Interactive
Based in Hertfordshire, Spectrum Interactive is the UK’s largest, independent provider of Wi-Fi and related services. Our customer base includes some of the biggest names in the travel, retail and hospitality sectors, such as BAA, British Airways, Premier Inn, Moto, Travelodge, Radisson Edwardian and Value Retail.

Our fully-managed Wi-Fi service helps our clients to keep their customers happy. Designed to give the best possible user experience, Spectrum’s Wi-Fi helps organisations to attract and retain business, as well as gain a better understanding of their customers in order to make better informed business decisions, add value to their service offerings and increase revenues.

The Spectrum Wi-Fi network handles over 1 million user sessions every month. In addition to
Wi-Fi, our solution portfolio also includes other wireless solutions such as IPTV, digital signage, IP CCTV, internet kiosks and public printing services.

Spectrum is a member of the Wireless Broadband Alliance (WBA).

For more information, visit www.spectruminteractive.co.uk.

Press contact:
Nicky Atkins
Spectrum Interactive
nicky.atkins@spectruminteractive.co.uk
01442 205 521
www.spectruminteractive.co.uk

About Whitbread Restaurants

Beefeater Grill
Beefeater launched in 1974 and now stands at over 130 restaurants nationwide. The new look Beefeater Grill is warm, modern and stylish and offers guests their own personal space to enjoy their dining occasion at their leisure. Our restaurants come complete with low lighting, warm cosy booth seating, contemporary artwork and a welcome smile.

Today our cooking platform centres around our chargrill which gives our food that unique Beefeater Grill taste. On our menu you will find that steaks are our speciality with a range of flavoured butters, sides and seasonings to bring you a steak bursting with flavour.

Beefeater Grill offers great value with our ‘Daytime Meal Deal’ which are available Monday-Saturday before 6.30pm where we offer a wide range of main course from just £4.99. Evening value meals are available on Monday-Thursday after 6.30pm where two courses are priced from just £10.99.
Visit www.beefeatergrill.co.uk

Brewers Fayre
Brewers Fayre is a popular family favourite, serving great value food in a warm and family friendly pub restaurant environment. Brewers Fayre pub restaurants make every guest feel special and are designed to cater for all, from those seeking a quieter meal for two or through to those seeking to dine as larger family group.

Brewers Fayre restaurants offer excellent value 'Fayre Deals' - 2 main meals for £10 Monday to Friday before 6.30pm; 15 tasty dishes available which include a wide range of traditional pub classics, such as Hand Battered Fish and Chips, Gammon Steak and Beef and Ale Pie, which are perfect for an everyday treat. Plus you can order 2 desserts for £2!

Brewers Fayre has an extensive and delicious children's menu, featuring main meals from just £3.99 and including dishes such as sausage and mash, tomato pasta and chicken curry. Brewers Fayre offer an excellent Meal Deal option of £4.50 for any kids main meal and dessert!

Brewers Fayre Buffet Place
Join us at our Buffet Place for all you can eat buffets for £5.99, weekdays from 5pm. Choose from:
Chinese Night - Mondays from 5pm
Curry Night - Tuesdays and Thursdays from 5pm
Mexican Night - Wednesdays from 5pm
Chip Shop Night - Fridays from 5pm

We also have a great Sunday Carvery where you enjoy a starter and a main for £9 of 3 courses for £11
Visit www.brewersfayre.co.uk for further details.

Table Table
Award winning Table Table launched in 2008 and now has over 100 restaurants across the UK. Table Table serves great pub food in a place you’ll love, with classic dishes such as Hand Battered Fish and Chips, as well as more contemporary dishes such as Chicken Fajitas. There is also a new selection of delicious deserts available including Classics such as profiteroles and the indulgent chocolate pecan tart.

For children there is a wide choice of starters, mains and desserts. Many meals count towards your child’s ‘five a day’ and the Children’s feast means a main and dessert is just £4.99.

Main meals from £4.99 are available Monday – Friday until 6.30pm, plus add a starter or dessert for only £1.99.
Visit www.tabletable.co.uk for further details.

Taybarns
Taybarns is the ultimate eatery, providing a fun and fantastic eating-out experience.
With a wide range of quality food freshly prepared by chefs in front of guests, the choice on the Taybarns 34 metre cook line is legendary. The extensive salad bar, stone baked pizzas and Best of British dishes are popular favourites and new choices are added all the time. Eating out at Taybarns is superb value and the fixed priced menu costs from just £5.99 for adults during the week and £8.99 at weekends and only £3.99 for children (12 and under) all day, every day.
Visit www.taybarns.com for further details.

Whitbread Hotels & Restaurants supports WaterAid, the international charity whose mission is to overcome poverty by enabling the world's poorest people to gain access to safe water, sanitation and hygiene education. Whitbread Hotels and Restaurant aim is to raise over £1 million for WaterAid.

This press release was distributed by ResponseSource Press Release Wire on behalf of Spectrum Interactive in the following categories: Retail & Fashion, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.