Washington, DC, TRB, 23 January 2012 – TomTom announces a partnership with the Automobile Association (the AA), which will provide the most accurate real-time traffic information for The AA's Traffic News website. The AA website will now include TomTom HD Traffic data, which provides a live view of road conditions and areas of congestion, enabling consumers to better plan their journeys.
TomTom HD Traffic creates a picture of traffic conditions as they evolve. HD Traffic contains information from multiple data sources, including connected navigation devices, mobile phones, road sensors and real time incident data; TomTom combines this anonymous information to produce real time traffic products using proprietary and tested methods.
Updates are provided every minute ensuring the AA's customers are fully aware of the current road conditions before they start their travel. TomTom HD Traffic provides comprehensive coverage across the UK.
"With TomTom HD Traffic, the AA is safe in the knowledge that its users can accurately plan their journeys and be fully aware of the most up-to-date conditions on their routes," said Charles Cautley, Managing Director TomTom Automotive and Licensing. "We believe that by partnering with the AA, TomTom is making it possible to more efficiently use the road network and reduce traffic congestion in the UK."
"With winter upon us, we are focused on helping drivers prepare for their journeys by using the most up-to-date traffic information available to ensure they are not caught by surprise with traffic incidents or significant congestion," said Steve Wing of the AA. "We trust that by equipping drivers with TomTom HD Traffic, they will have both a more positive navigation experience and a faster and safer journey."
Notes to Editors:
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TomTom is a global supplier of location and navigation products and services. We provide consumers and enterprise, government and automotive industry customers with digital maps, traffic intelligence, navigation software, PNDs, automotive systems, fleet management services, smartphone apps, fitness devices, POIs and speedcam intelligence.
Headquartered in Amsterdam, TomTom has over 3,500 employees and operates from 50 locations in 35 countries.
TomTom (AEX: TOM2) is listed on NYSE Euronext. More information can be found at www.tomtom.com. For the most up-to-date route planner, including live traffic information please visit www.tomtom.com/livetraffic
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