Offering a superb product range, Jack and Jones are able to target everyone within the fashion industry.
Danish fashion label, Jack and Jones consistently produce the goods year after year. A very creative team and worldwide recognition means that they are able to deliver designer wear to everyone.
Avoiding getting carried away with large promoting a branding is important for Jack and Jones as an organisation. This means that they are able to keep their brand name unique and contemporary, as it is not found in every fashion outlet. As the recession took its hold within the current climate, Jack and Jones reframed from getting dragged into taking new approaches to the High Street.
A very selective store portfolio means that Jack and Jones keep their brand name in stores that are popular to shoppers, without branding it everywhere on the High Street, as many other brands have done. An example of this is G-Star as they can be found in virtually every fashion outlet on the High Street. Although this may bring more sales and increased popularity of getting the brand name out there, many people see this as being common and see the brand as producing as many garments as possible to increase their own profit margin. As a result of this, shoppers are seeing that the quality and uniqueness of the garments are decreasing, as the recession takes its bite on the fashion industry as a whole.
Why not check out our website at Bridge55.com to see the range of Jack and Jones we have for you. Season after season new collections are being bought in and this year proves to be bigger and better. Offering a range of garments in various styles and colours, we are sure to have something for you!
Offering products at more that affordable prices. The Danish brand is taking designer wear onto the High Street at very competitive prices. Purely down to the fact that Jack and Jones are able to undercut many of the other brands within the same industry means that they are growing ever popular and are flying off the shelves in the current recession. A main reason for this is that many people cannot afford the glossy brands such as G-Star so they are turning to the likes of Jack and Jones that offer affordable designer clothing, undercutting these pricey brands.
Branding within each item is kept to a minimum in order to create a classy feel to the brand itself. This results in many people viewing the brand as classy and unique, with every item of clothing a one off piece of designer wear. Every shopper can rest assured that each item of clothing has superb detailing and materials used for increased comfort and long lasting wear and tear.
Offering a superb product range, Jack and Jones are able to target everyone within the fashion industry. As a brand they offer just about anything, meaning that they do not have to target a specific sector within the industry, as many other brands have to. This is important as it means that they are able to widen their fan base as all shoppers are interested in their products.
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