New forecasts predict the web economy is likely to double by as soon as the year 2016. The study, commissioned by Google, assumes that in four years' time nearly 50% of the world's population will be internet users. For businesses worldwide this serves as a final call to "go digital".
The report by Boston Consulting Group highlights the need for businesses to develop online platforms as smart phone, tablet and social media use is on the rise worldwide. Consumers can now be targeted on the move as well as in the comfort of their own home or workplace. Findings suggest that by 2016 mobile devices could account for 80% of all broadband connections.
"To be competitive in today's market, your online business needs a cutting edge website with excellent usability, high trustworthiness and crisp copy," comments Christoper Liversidge, managing director of leading UK search engine marketing firm QueryClick. "It's never been more important to perform thorough market research before any new launch or update, and to target your audience accordingly."
As the internet knows no geographical borders and encompasses ever the more territories worldwide, multilingual websites and opening your shop to the world could become key factors in your enterprise's survival and gaining a competitive advantage.
"We've been encouraging our clients to widen their customer bases for a while now, and even have a dedicated member of staff onboard to handle multilingual SEO services," Mr Liversidge adds. "Our SEO case studies have revealed great results for global campaigns."
Google's study includes results from surveys of over 15,000 small and medium-sized enterprises worldwide. The findings will come as good news to any company working in the digital marketing arena. To remain afloat, businesses will rely on expert knowledge in search engine optimisation, conversion rate optimisation and pay per click advertising campaigns, among other specialist fields.
QueryClick is one of the UK's leading providers of Search Engine Marketing (SEM) solutions for companies ranging from FTSE 100 listed brands to ambitious small businesses looking to grow aggressively.
QueryClick specialise in Search Engine Optimisation (SEO), Pay Per Click(PPC) and Conversion Rate Optimisation(CRO) to deliver the best return on investment in the industry with proven results for businesses of any size.
It's this level of success that has seen QueryClick experience recession-defying growth as a company but also manage to create record return on investment for their clients, the list of which includes a variety of companies from globally renowned FTSE 100 firms to local start-up businesses.
Pioneers in innovation with their finger firmly on the industry pulse, QueryClick continue to put Scotland, and the UK, on the world map in terms of those leading the charge in innovative, results-led search marketing solutions.
QueryClick Ltd (SC342868)
50 Albany Street
+44 (0)131 556 7078
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