Cancer will claim nearly eight million lives this year; even though one in three of these deaths can be prevented through altering lifestyle habits, such as eating healthy or exercising regularly. In the fight against the growing cancer epidemic, World Cancer Day 2012 (Saturday 4 Feb) will operate with a mission to encourage people in the UK and the rest of the world to commit to healthy choices.
To mark this occasion, leading cancer campaigner and ABC News Special Correspondent Katie Couric is available for interview on the importance of cancer prevention and how we can unite people globally to take a stand against the disease. Katie lost her husband and sister to cancer and is co-founder of US action-group Stand Up to Cancer- http://standup2cancer.org/.
Katie is based int the US and has limited availability for UK interviews during normal 9-5 hours.
Contact Leah Peyton (email@example.com / 0207 798 9923) for an interview or more information on World Cancer Day.
The 1998 death of Katie Couric's husband, Jay Monahan, spurred her to become an advocate, and she co-founded the National Colorectal Cancer Research Alliance (NCCRA) in the US with the Entertainment Industry Foundation (EIF) eight years ago. The televised broadcast of Katie's colonoscopy led to a 20 percent rise in these procedures, which researchers dubbed “The Couric Effect.” From 2003 through 2005, the colon cancer death rate fell almost 10 percent. Fundraising efforts led by Katie have generated more than $30 million to date. Scientists conducting cutting-edge research have made significant advances because of NCCRA grants, and some of these funds helped launch the Jay Monahan Center for Gastrointestinal Health in New York, a world-class, multidisciplinary cancer and wellness center. Katie is also working with the University of Virginia to establish the Emily Couric Clinical Cancer Center, named for her sister, who died of pancreatic cancer.
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