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Pretty Idle Artisan Chocolates

A veritable treasure trove of chocolate hedonism, designed for women by women, the box contains twelve opulent treats

Need a little last minute luxury for the gorgeous, busy woman in your life this Valentine’s Day? Or celebrating solo and want to lose yourself in a universe of shamelessly selfish indulgence? New British luxury relaxation label, Pretty Idle, is here to save the day with its first blissed-out collection of artisan chocolates.

Presented in a sumptuous drawer-style box with a black velvet tab, each chocolate sparkles for attention and has been individually created by Pretty Idle’s own London-based chocolatier, Madame Coco, using her personal favourite flavour-combinations from around the globe. These chocolates are unapologetically sassy, shamelessly indulgent and deliciously immoral. A veritable treasure trove of chocolate hedonism, designed for women by women, the box contains twelve opulent treats:

Pretty Idle Spice – Our secret blend of decadent spices in velvety dark chocolate
Gem de la Mer – Sexy sea-salted caramel encased in shimmering milk chocolate
Passion Rocks – Glitzy little squares of indulgent passion-fruit praline
Boozy Floozy – Fabulously retro cognac and raisin in deep, dark chocolate
Ooh La La – Sumptuous layers of Parisian praline, feuilletine and white chocolate
Ruby Rouge – Raspberry ganache with a shameless pinch of saffron

Pretty Idle Artisan Chocolates are available exclusively from for £18. Order by 11 February for guaranteed UK delivery for Valentine’s Day.

Inspired by the vintage Hollywood glamour of Marilyn Monroe and Mae West, spiked with a cheeky modern twist of style, wit and an inherent understanding of what it feels like for a girl, Pretty Idle is Britain’s newest luxury relaxation label, dedicated to delivering slivers of bliss to busy women who spend their lives putting others first. Created by ultimate busy girl, Jacqueline Day, and award-winning West End performer, Frances Ruffelle, Pretty Idle is here to bring hedonism into your homes with little touches of opulence that make all the hard work worthwhile. 2012 will see the label launch its exclusive first collection of limited edition chill-out accessories such as cashmere blankets and socks and luxe aromatherapy candles and bath oils, all designed and created in the UK. Discover more at


For further media information, photography or to request a press sample for a product review (limited availability), please contact:

Lesley Singleton
LS Media Ltd
01234 752 663 / 07852 451 093

This press release was distributed by ResponseSource Press Release Wire on behalf of Playtime PR in the following categories: Men's Interest, Women's Interest & Beauty, Retail & Fashion, for more information visit