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The diverse top ten proves that what can be a toe-curlingly embarrassing nickname to one person, may make someone else turn to jelly

A new poll this week reveals that we’re a nation of ‘Darlings’, ‘Babes’ and ‘Loves’. The top ten league-table of romantic nicknames was compiled by the charity initiative, Adopt a Word, which asked 1000 Brits to admit to the gooey pet-names they use for their loved ones. Two thirds of adults in the UK confess to regularly using soppy monikers.

Less popular names, but still making the top ten list, include Sweetheart, Gorgeous and Honey. Failing to make the grade after being picked by just 1% of people was the cheesy Muffin and sickly-sweet Treacle.

“The diverse top ten proves that what can be a toe-curlingly embarrassing nickname to one person, may make someone else turn to jelly and go weak at the knees,” comments Patricia Adiele of Adopt a Word, “but, with Valentine’s Day around the corner and women gearing up for Leap Year proposals, we think February should be the month that these special, romantic words are celebrated.”

With Adopt a Word, lovers across the UK can show each other how much they care with a truly individual gift all at the click of a button. For just £15, any romantic name or word, real or made-up, can be added to the Adopt a Word website and ’adopted’ for a loved-one to mark Valentine’s Day or any tender occasion such as engagements, anniversaries or birthdays.

As well as receiving an adoption pack in the post (or via email), you can make your gift even more unique by getting your chosen pet-name or special word printed on mugs, t-shirts, fridge magnets and keyrings – let your partner share their word with the world with pride!

The best thing about this gift is that all the money raised goes to I CAN, the children’s communication charity. 1.2 million children in the UK suffer with speech, language and communication needs. I CAN work to ensure these children get the help and support they need so they can live happy and successful lives.

Virginia Beardshaw, I CAN Chief Executive, said, “What a wonderful way to express your love this Valentine’s Day – being able to give that special name to the most important person in your life. Expressing one’s thoughts and feelings are difficult for the one million children in the UK who have communication needs. All those people who Adopt a Word this Valentine’s Day, directly help those children who would otherwise be unable to say ‘I love you’.”

By adopting a word, you will join other high-profile supporters who love words and want to help children communicate. These include Stephen Fry, Henry ‘The Fonz’ Winkler, Miranda Hart, Sara Cox and many more.*


Notes to editors:

For more information, pictures or interviews please contact Lesley Singleton on / 01234 752 663 or Emma Selim (Press and PR Officer) on 0207 843 2543 or

The Populus survey was conducted online from 25th January to Monday 30st January 2012 with 1000 UK wide adult respondents. A breakdown of results are available from I CAN on request.

The top ten UK romantic pet-names in full:

1. Darling
2. Babe/Baby
3. Love
4. Sweetheart
5. Gorgeous
6. Honey/Hun/Honeybunch
7. Sweetie/Sweetie pie/Sweets
8. Angel
9. Sugar/Sugarplum
10. Boo

For more information on Adopt a Word, please go to
For more information on I CAN, please go to

*For details on more celebrity adoptions and the reasons for their words, please go to

About I CAN
• I CAN is the children’s communication charity.
• We are here to ensure that no child is left out or left behind because of a difficulty speaking or understanding.
• Nobody wants a child’s potential to be wasted. It happens because communication difficulties are not visible, often mistaken for something else, or not noticed at all.
• I CAN’s mission is to make sure that everyone in contact with children knows how important communication is, what a communication difficulty looks like and what they can do to help.
• We do this through:
- Increasing public awareness of the problems children face.
- Giving expert advice to parents and families about what to look out for and what to do via our enquiry service.
- Providing assessments for children so that their families know what support will meet their needs.
- Giving teachers and people working with children the skills to help children who struggle.
- Campaigning to ensure children and families get a better deal.
- Producing resources, DVDs, posters and other information to help parents and practitioners support children with their communication development.

At the very heart of I CAN are our special schools which give expert care and education to children with problems so severe their needs cannot be met elsewhere.

This press release was distributed by ResponseSource Press Release Wire on behalf of Playtime PR in the following categories: Children & Teenagers, Men's Interest, Women's Interest & Beauty, for more information visit