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Valetine's Day is a day we take out of the year to show our loved ones how much we care and it seems Britain's dog owners are making no exception in showing their beloved pets how much they care as a new survey reveals.

Over half (56%) of the UK's dog owners have been accused of spending more time or lavishing more attention on their dogs, than partners.

According to the recent survey carried out on behalf of UrbanPup.com, of the 1,068 dog owners questioned, an astonishing 70% are planning to spend the day doing their pets favourite things – such as a trip to the beach or long walks in countryside, which is just aswell as 18% will receive a specially prepared meal on the day.

Denis Kelly, owner of pet fashion retailer UrbanPup.com offered his thoughts on the findings: "We've known for years that dog owners really do cherish their pets and these findings show just that. Over 61% of the owners spoken to said the best thing about owning a dog is the unconditional love and so owners might be taking a day out to show just how much their pet means to them but they feel it's reciprocated day after day by the love and companionship their pets show them."

23% of Britain's dogs will receive special gifts bought especially for them to celebrate Valentine's Day costing on average £10 GBP however a lucky 4% will have gifts worth more than £100 GBP waiting for them to open on the special day.

Collars and leads are the most favoured present, with pampering sessions as doggy spas and groomers followed by new beds topping the list of most bought presents.

K9 Magazine editor Ryan O'Meara offered his advice, “The fact that over half of all dog owners are prepared to be told they're 'spending too much time with the dog' on Valentine's day shows just what our pets mean to us. This may be a special day when we make an extra special effort to show our loved ones just how much they mean to us and this research shows that pets aren't excluded from our thinking. And as a fully fledged member of the family – why not!”

** NOTES TO EDITORS **

Case Studies & Images Available To Accompany Research Upon Request

Survey conducted by specialist pet research firm petbuzz/K9 Media Ltd, on behalf of UrbanPup.com speaking with 1,068 recipients. For further details and to arrange accompanying images and interviews, please contact Kim O'Meara on 0845 163 1238 / 07903 410 421 or email kim@totalpetpublishing.com

This press release was distributed by ResponseSource Press Release Wire on behalf of K9 Media Ltd in the following categories: Leisure & Hobbies, Home & Garden, Farming & Animals, for more information visit https://pressreleasewire.responsesource.com/about.