BOOTS secures global skin care leader and High Street first with launch of celebrity favourite which has 15 million customers in 60 countries.
Hailed as the ‘must have’ range by top journalists and A-list celebrities such as Katy Perry, Avril Lavigne; and Justin Bieber, the world renowned Proactiv® Solution range is now launching in UK retail for the first time on February 15, 2012 exclusively with Boots.
Co-developed by leading US dermatologists Katie Roden MD and Kathy Fields MD, the Proactiv® Solution brand has been America’s No. 1 anti-blemish system for more than 15 years. Dermatologically tested, the twice daily 3-Step System, effectively clears acne-prone skin, blemishes, soothes redness and proactively prevents future breakouts; leaving skin noticeably clear with a natural healthy glow.
Katy Perry says “Blemishes really made me want to hide. I’d wear makeup to bed or stay in if I had a bad breakout. I’ve tried so many things, and because I really pride myself on being a real person – someone who gives hugs, not handshakes – I want to tell people about my experience. Since I started using Proactiv® I’ve seen a massive change in my face and my confidence. I really believe in Proactiv®.”
Tipped to be the UK’s hottest skin care product of 2012 with unprecedented demand from retailers and consumers, this unique and effective treatment for acne-prone skin, blemishes and spots is perfect for women, men and teens with dramatic results in just weeks!
Andrew Malcher, Executive Chairman of High Street TV Group, The exclusive retail distributor of Proactiv® Solution in the UK says ‘We are extremely proud to be launching Proactiv® Solution exclusively with Boots. This will be the first time in 15 years the world famous, celebrity cult status solution will be available on the UK High Street. With unprecedented demand from people of all ages, finally this global phenomenon will be available from one of the UK’s most trusted retailers. ‘
The 3 step system to clearer, healthier looking skin.
Step 1. Proactiv® Renewing Cleanser
This refreshing beauty booster with its mild, oil-free formula will gently cleanse your skin. Containing tiny exfoliating grains to smooth away dead skin cells and prevent the pores getting clogged, this effective cleanser also contains Salicylic Acid to deeply cleanse, lift away dirt, excess oil and skin impurities to help promote a blemish free complexion.
Step 2. Proactiv® Revitalising Toner
Next, use the gentle toner to help balance skin tone and to help lift away old, dead skin cells to reveal the fresh, radiant skin beneath. Infused with natural botanical extracts it will remove excess oil while soothing your skin.
Step 3. Proactiv® Repairing Lotion
For the last step to clear beautiful skin, apply this specially formulated lotion to keep breakouts under control. This light lotion is great for the entire face and contains ingredients that get to the source of the problem, dry up blemishes and help prevent blackheads and whiteheads from forming.
The Proactiv® Solution 3 Step System includes a 60 Day supply of renewing cleanser, revitalising toner and repairing treatment for just £39.99 and will be available from 15th February 2012 exclusively in Boots stores nationwide (call 0845 124 4545 for your nearest store) and from www.boots.com.
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