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Under its theme “The Switch is On – Are You Keeping Up?” Metaswitch Networks, a leading provider of the software and solutions that power a whole new generation of communications services, will use Mobile World Congress (Barcelona, February 27 – March 1) to show how operators can keep up with the increasing demands of network traffic, standards compliance, competitive threats and customer needs.

“Operators that don’t move quickly to build a suite of applications around subscribers’ mobile phone numbers are going to be eclipsed by the OTT revolution,” said Steve Gleave, vice president of marketing at Metaswitch. “Metaswitch provides these operators with weapons to seize power in this struggle, equipping them with multimedia telephony solutions that can deliver an immersive communications experience to all of their customers. As these new applications drive more traffic on all networks, Metaswitch’s new breed of session border controllers can also scale to support the non-linear growth of messaging and media.”

Metaswitch’s success in developing innovative applications has been recognized by its finalist nomination in the GSMA Global Mobile Awards, the winners of which are announced on February 28. Thrutu™, Metaswitch’s pioneering mobile content sharing app now available for exclusive licensing by mobile operators, is shortlisted in the “Most Innovative Mobile App” category.
To showcase its suite of solutions for mobile operators, Metaswitch is running a series of live interactive demos at its pavilion on The Avenue (80/81). Also engaging visitors will be soccer ‘keepie-uppie’ Guinness World Record holder Daniel Cutting, performing his repertoire of unique juggling skills hourly.

About Metaswitch Networks
Metaswitch Networks is a leading provider of the software that powers a whole new generation of communications services, and the solutions that fuel the rapid migration to all-IP architectures. Hundreds of network operators worldwide defend, extend and brand their business by building on Metaswitch to deliver a reliable, scalable, and immersive communications experience. For more information, please visit www.metaswitch.com. Follow us on Facebook and Twitter.
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Contacts:

Metaswitch Networks:
Carol Daniels, +1 (510) 589-5074, chd@metaswitch.com
North America:
Caitlin Mattias, Engage PR, +1 (510) 748-8200 ext. 203, cmattias@engagepr.com
Europe, Middle East and Africa:
David Evans, Cohesive Communications, +44 (0)1291 626200, davide@cohesive.uk.com
Asia Pacific:
Dana Corson, Proactive PR, +44 1636 812152, dana.corson@proactive-pr.com

Copyright © 2012 Metaswitch Networks. “Metaswitch” is a registered trademark. Brands and products referenced herein are the trademarks or registered trademarks of their respective holders.

This press release was distributed by ResponseSource Press Release Wire on behalf of Cohesive Communications in the following categories: Consumer Technology, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.