Mandy Hassall, Six Degrees
+44 (0)1628 480280/+44 (0)7855 359889
National Rail Enquiries (http://www.nationalrail.co.uk) (NRE) has launched a new version of its site optimised for mobile users (http://m.nationalrail.co.uk/), providing rail travellers everywhere with instant access to up-to-the minute train information in the palm of their hand.
The mobile site boasts a new look and feel aligned with the main NRE website and offers commuters and other rail passengers a vastly enhanced user experience through stripped-down code, delivering super slick page load times and easy to access real-time information. Since going live with the new version, access to the main NRE website from mobile devices has gone down by 29 per cent, while usage of the mobile version is up 129 per cent. The number of unique mobile visitors has also increased by 267 per cent.
Designed and built by digital agency Fortune Cookie (http://www.fortunecookie.co.uk) , the new site also makes information about travel disruptions, especially during bad weather, easier and quicker to find and introduces the ‘station picker’ drop down list to mobile visitors for the first time. Mobile users can also access station information to find out about local facilities, such as car parking and refreshments.
Chris Scoggins, Chief Executive of NRE, says: “We’ve seen usage of our mobile site increase significantly over six months and people using the main NRE website on mobile devices has more than doubled in the last year, showing a trend towards greater mobile access. But there was clearly a need for the mobile site to replicate the main website much more closely. The new version delivers a far superior user experience, and we’ll be introducing further enhancements on an ongoing basis. Early feedback and uptake of the new site have been extremely encouraging.”
Justin Cooke, CEO of Fortune Cookie and Chair of BIMA, adds: “The mobile version of one of Britain’s busiest travel websites wholeheartedly supports Fortune Cookie’s ethos: improving the digital world to make the real world a better place. Mobile usage will only continue to grow and the mobile NRE site will only continue to improve. Of course, we cannot guarantee that rail travellers won’t suffer delays and disruptions, but we can guarantee they’ll know instantly about anything that affects normal service wherever they are and from whatever mobile device they’re using.”
Test the new mobile site: http://m.nationalrail.co.uk/ <http://m.nationalrail.co.uk/pj/pj>
For more information about National Rail Enquiries visit www.nationalrail.co.uk <http://www.nationalrail.co.uk> .
Background on NRE
National Rail Enquiries (NRE) is the definitive source of information for all passenger rail services on the National Rail network in England, Wales and Scotland. NRE is part of the Association of Train Operating Companies (ATOC), which is responsible for providing business services to the Train Operating Companies. NRE handles an average of 1.3 million journey enquiries every day either through their contact centres or self service channels.
Background on Fortune Cookie
Founded in 1997 and headquartered in London, Fortune Cookie is now a global, full service digital marketing, strategy and technology company with over 150 staff operating 24/7 across 5 continents and revenues of £12 million.
The world's leading brands choose Fortune Cookie because we create outstanding digital experiences that make a significant measurable difference.
Our clients include American Express, AEGON, BP, City of London, De Beers, Domestic & General, FIBA, Fitness First, Lawn Tennis Association, informa, Legal & General, National Rail Enquiries, Mail Online, NetJets, RICS, Rio Tinto, Royal Caribbean International, Small Luxury Hotels of the World and UEFA.
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