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Multivariate testing from Maxymiser will help LACOSTE clothing and footwear licensees boost web sales in the UK and Europe

- Multivariate testing from Maxymiser will help LACOSTE clothing and footwear licensees boost web sales in the UK and Europe -

London, UK – 22nd February 2012: Pentland Chaussures Ltd, the LACOSTE footwear licensee, and Devanlay, the LACOSTE clothing licensee, have signed a contract with Maxymiser, the global expert in multivariate testing, personalisation and optimisation solutions, to increase online revenues and customer engagement. The deployment of Maxymiser forms part of the licensees’ strategies to expand their web presence in the UK and Europe.

LACOSTE will use Maxymiser to undertake multivariate testing on the basket and checkout pages of its website. This will enable the business to measure live visitor responses to different variations of web content and determine which combinations have the most positive impact on conversion rates. Initial testing will be focused on the UK, Germany, France and Austria but LACOSTE also has plans to expand its web activities into Switzerland, Benelux and Portugal as part of its business growth strategy.

Andrew Thomson, E-Commerce Director at Pentland Chaussures Ltd, says: “Maxymiser enables us to optimise the performance of our website and improve the user experience by replacing subjectivity and guesswork with consumer-led decision making that results in higher conversion rates. Maxymiser has a great technology offering and very sophisticated reporting processes, but it is their strategic, consultancy-led approach that is the real differentiator.”

Maxymiser is providing a full range of professional services to LACOSTE including strategic testing and campaign planning, data analysis, technical support and project management. Maxymiser’s remit includes responsibility for rolling out tests, analysing the results and identifying key learnings, which ensures that the testing programme does not place a burden on LACOSTE’s internal resources. In addition, Maxymiser’s OneTouch™ Network ensures that testing campaigns can be launched without the need for lengthy coding and intervention from LACOSTE’s IT department.

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For further information, please contact:

Fiona Kay/ Max Tatton-Brown
EML Wildfire
T: 020 8408 8000


Symbol of relaxed elegance since 1933, the LACOSTE brand, built on its genuine sporting roots, offers a unique and original universe through a wide range of products for men, women and children. LACOSTE S.A. animates and coordinates eight worldwide licenses granted to various partners: apparel, footwear, fragrances, leather goods, eyewear, watches, fashion jewellery and home textiles. The LACOSTE brand has achieved a wholesale turnover of 1.4 billion Euros in 2010. In the 114 countries where the brand is present, two LACOSTE products are sold every second through LACOSTE boutiques, corners in department stores and a selective distribution network.

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About Maxymiser

Maxymiser is the global expert in multivariate testing, personalisation and optimisation solutions. Brands such as ASDA, Homebase, Kwik Fit Insurance and Virgin Media use Maxymiser to drive the most effective online customer experiences which increase conversion rates, revenue and consumer loyalty. Maxymiser combines online testing and automated personalisation into a single platform that empowers marketers to launch comprehensive optimisation campaigns on-the-fly without the need for IT resources. This patent-pending OneTouch Network connects once to your website, mobile sites, or mobile apps to leverage all Maxymiser solutions and existing data sources to drive highly personalised experiences for every individual.

Founded in 2006, Maxymiser is a rapidly expanding, private company with offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners. The company's conversion management solutions and reporting infrastructure are recognised by leading industry analysts as best-in-class. For more information, please visit

This press release was distributed by ResponseSource Press Release Wire on behalf of Wildfire in the following categories: Media & Marketing, Retail & Fashion, Computing & Telecoms, for more information visit