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Founder Peter Winkler and Family Pet Tia

members of the public can get comprehensive, up-to-date contact information about a lost animal at any time without having to get it to a vet

The RSPCA Report that over 250,000 cats and dogs go missing each year. Now a Rochdale-based company is hoping to help reduce this statistic with their new coded pet tags. Homeward Bound ID Tags, which utilise the latest ‘QR’ code technology, are linked to online pet profile pages that contain useful information about the pet and contact information for their owners. The coded tags can be read using any smart phone or internet-enabled device making the reunion of lost pets and worried owners a faster and less stressful process.

Company Founder, Peter Winkler, explains: “Each tag is printed a unique 2D code linking it to a web page which contains information about the pet wearing it. The owner can manage and update their pets details as often as they like just by logging into the ‘Homeward Bound’ website. Any changes are shown instantly and there are no update charges like you have to pay with micro-chips. If your pet is ever lost the code can be read by whoever finds them in seconds, using any smart phone. The profile can still be accessed without a smart phone by simply entering the tag URL into any PC web browser.”

The idea is based on the increasingly popular ‘QR’ (short for ‘Quick Response’) code technology which is becoming more and more commonplace in our day-to-day lives, and the widespread use of web-enabled smart phones.

Peter added: “The real beauty of the system lies in the fact that it is instant and free to update and members of the public can get comprehensive, up-to-date contact information about a lost animal at any time without having to get it to a vet or an animal shelter with specialist chip-scanning equipment. This means less stress for the lost animal and a faster reunion with its owner.”

The idea came about following a holiday to the New Forest, where the family’s pet Labrador, Tia, went missing. Tia was quickly found safe and well, but it was during the search that it dawned on the family that all the records shown on her micro-chip and engraved tags were for an empty house back in Rochdale. Had she been found by someone else, how would they have known where to return her to?

The product is not intended as an alternative to micro-chipping but rather as an advanced tag which eliminates the need for a lost pet to be taken to the vets for its chip to be scanned.

The tags are available online by visiting and the company are presently introducing the product to local and national retailers, vets and pet shelters to ensure that this simple and affordable product can become commonplace on the collars of our nations much-loved family pets.

Background Information:

QR or Quick Response codes were created by Denso Wave Technologies and are 2D barcodes which, when scanned by a mobile camera / smart phone, link to a specific mobile website URL.

QR code readers are available for free download for all major smart phones, including iPhone, Blackberry, Android and Windows devices.

Other companies to have used QR code technology in the UK include Pepsi, Rightmove and BP.

MINTEL reports state that there are almost 17m cats and dogs in the UK.

YouGov Smartphone Mobile Internet Experience (SMIX) research estimate that 35% of all mobile phone users in the UK own smart phones and that a further third of standard phone owners intend to upgrade to the new technology next time they get a new handset.

Further information can be found at

For more information on Homeward Bound ID Tags and their QR pet tag products please contact:

Peter Winkler - Founder & Director
Direct line (local rate): 08450 94 82 84
Mobile: 07958 26 3000

This press release was distributed by ResponseSource Press Release Wire on behalf of Homeward Bound ID Tags Ltd in the following categories: Home & Garden, Consumer Technology, Farming & Animals, for more information visit