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More and more insurance companies are realising the benefits of being able to offer commercial customers access to technology that can help keep drivers safe and reduce risk

Ipswich, UK – February 29, 2012 - Trimble announced today that it is partnering with Equity Red Star, one of the UK’s largest insurers. Trimble’s in-vehicle telematics technology and GeoManager Driver Safety solution will form part of Equity Red Star’s new risk and vehicle management solution, Equitrack, for the commercial motor and motor fleet sectors.

Equitrack is a tailored solution that allows Equity Red Star customers to enhance vehicle and driver safety. Equitrack takes advantage of the latest in-vehicle telematics technology, combining fleet management and driver behaviour reporting to help businesses identify any issues with the vehicle or the driver.

In addition to helping companies reduce road risk, Equitrack is designed to deliver significant productivity improvements through better visibility and fleet management capabilities across a variety of industries including motor fleet, bus and coach, taxi, minibus and commercial vehicles.

"More and more insurance companies are realising the benefits of being able to offer commercial customers access to technology that can help keep drivers safe and reduce risk,” said Andrew Yeoman, managing director of Trimble Fleet Solutions. “By using Trimble’s telematics solutions, Equity Red Star can help organisations understand how their drivers behave on the road. This information can then be translated into helping fleet managers and service directors run safer, more efficient fleets which in turn can translate to operational and insurance savings.”

Equity Insurance Group’s CEO Ian Foy said: “Initial reaction to Equitrack from our brokers and their customers has been very positive. This is technology being applied in a highly pragmatic way to the commercial motor market. Many of the brokers we are speaking to recognise that Equitrack has the potential to deliver dividends in terms of client operational efficiencies as the information it provides helps drive down both costs and claims.”


About Trimble GeoManager Driver Safety

Trimble GeoManager Driver Safety measures aggressive driving behaviour such as harsh turns, hard braking and rapid acceleration, then gives real-time feedback to drivers through an in-vehicle warning system. Supervisors and risk managers can simultaneously access the monitoring tools they need to identify and correct unsafe driving; these tools include flexible reports, Driver Score Cards and visibility into overall fleet performance.

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About Trimble Fleet Solutions

Trimble Fleet Solutions provide visibility into fleet operations so businesses of all sizes can increase mobile worker productivity, reduce fuel costs, decrease carbon emissions, improve safety and streamline scheduling. Trimble’s Fleet Management, Driver Safety, Work Management and Hours of Service solutions are hosted on the GeoManager cloud computing platform, which integrates advanced in-vehicle hardware, GPS location, vehicle diagnostics and wireless technologies for exceptional performance and simplicity of use. Trimble serves diverse markets globally. Visit

Trimble won the ‘Risk Management Product of the Year’ Award as part of the StrategicRISK Awards 2011 and was shortlisted for the Fleet Safety Product Award and the Fleet Safety Innovation Award for Brake’s Feet Safety Forum’s Awards 2011. Trimble was also shortlisted in for the ‘Best Telematics Service or Solution for Commercial Vehicle’ Award by Telematics Awards 2011.

About Trimble

Trimble applies technology to make field and mobile workers in businesses and government significantly more productive. Solutions are focused on applications requiring position or location: including surveying, construction, agriculture, fleet and asset management, public safety and mapping. In addition to utilizing positioning technologies, such as GPS, lasers and optics, Trimble solutions may include software content specific to the needs of the user. Wireless technologies are utilized to deliver the solution to the user and to ensure a tight coupling of the field and the back office. Founded in 1978, Trimble is headquartered in Sunnyvale, Calif.

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For further information about this press release contact:

Vicki Eltis / Eleanor Dobson
EML Wildfire

tel: +44 (0) 208 408 8000

This press release was distributed by ResponseSource Press Release Wire on behalf of Wildfire in the following categories: Business & Finance, Computing & Telecoms, Transport & Logistics, for more information visit