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The charity trek challenge is to be undertaken in aid of the Rudell Memorial Fund.

Rudell the Jewellers are proud to announce the Mt Kenya Ascent 2012. The charity trek challenge is to be undertaken in aid of the Rudell Memorial Fund. The Fund, set up in 2011 is to honour and continue the charitable contributions that Midlands jeweller Anthony (Roundy) Rudell made during his lifetime.

Roundy and his wife Ricky Rudell supported various charities in Wolverhampton and Birmingham throughout their married life. Since Anthony passed on, Ricky has set up the Rudell Memorial fund; she is keen to carry on their good work.

Experienced trekker and friend of Rudells Kay White is leading the challenge up Mt Kenya. Regarded as the most visually stunning of the ice-capped African peaks it is home to a great diversity of wildlife, including leopard, elephant and buffalo. It is an exhilarating and diverse trek, with only a tenth of the number of trekkers compared to Kilimanjaro. The Chogoria Route offers the best combination of alpine scenery and acclimatisation and takes us through the spectacular Gorges Valley and Lake Mackenzie before traversing the Point Lenana summit (4985m).

Day 1 - International flight London to Nairobi
Day 2 - Arrival and overnight in Mt Kenya National Park
Day 3 - Mt Kenya National Park
Day 4 - Ascend Mt Kenya via Lake Ellis (3500m) (approx. 6 hours)
Day 5 - Trek Ellis to Lake Michaelson (4000m) (approx. 6-7 hours)
Day 6 - Trek to Simba Tarn (4560m) (approx. 3-4 hours)
Day 7 - Point Lenana (4985m), descend via Shipton’s Camp to Old Moses Camp
Day 8 - Descend Sirimon Valley to base and transfer via Sweetwaters to Nairobi airport.

The funds raised will help the young, old, blind and handicapped in the West Midlands area. Along with the development and research into blood cancers at our local hospital the Queen Elizabeth.

Cure Leukaemia is based at the recognised world class Haematology Centre at the QE Hospital. Cure Leukaemia the Blood Cancer Charity, is a West Midlands based charity, which funds research, to enable patients who have come to the end of treatments readily available on the NHS, access to life saving drugs. Details of this charity can be found at

Beacon Centre for the Blind is a local registered charity providing a wide range of services to over 3,000 people of all ages living with sight loss in the Black Country and Staffordshire area. One of the aims of the Rudell Memorial Fund is to provide a Minibus to transport 400 adult users and 30 children from Wolverhampton, Dudley, Sandwell, South Staffordshire, Great Barr and Smethwick who visit the Beacon Centre each week. These people rely on the Minibus to provide safe transportation to and from their homes. For those who use the transport to the Centre, the primary Benefit is preventing social isolation. 40% of people with a visual impairment live alone and social interaction is vital for their well-being. The Minibus service is therefore essential.

The deposit required to secure your place is £250.00. In order to raise as much money as possible for these worthwhile causes the minimum sponsorship will be £2,500.

For more details contact Kay White: Mobile: 07973 134382|Email:

For more information please visit


Rudell the jeweller’s showrooms are based in Wolverhampton and Harborne, Birmingham; they are renowned for the finest quality jewellery and customer service in the Midlands since 1938.

Note: For PR enquiries please contact or 0121 427 1904.
Please note board directors for reference: Jon Weston, Managing Director, and John Harlow Sales Director.

This press release was distributed by ResponseSource Press Release Wire on behalf of Rudells in the following categories: Men's Interest, Leisure & Hobbies, Women's Interest & Beauty, for more information visit