Macdonald Hotels and Resorts has hired food specialist PR and communications agency ING MEDIA to raise awareness of the hotel group’s progressive philosophy towards food and sourcing.
Macdonald Hotels has put in place unique initiatives to enhance its food proposition over the past decade and its dedication to excellent food standards and quality has raised the bar across the hotel and restaurant industry.
The brief will see ING MEDIA's Food and Consumer team working closely with Alan Swinson, Macdonald Hotels' Catering Director, in order to promote the brand across both consumer and food trade press as the hotel group of choice for food lovers in the UK.
Leanne Tritton, MD of ING MEDIA said: "Macdonald Hotels has proved itself to be industry leaders in ethical food sourcing and sustainability. ING MEDIA will be working with both trade and consumer media to develop this message. Adding a client of the calibre of Macdonald Hotels and Resorts further adds to ING MEDIA's growing Food and Consumer team portfolio."
ING MEDIA will be targeting consumer, business and trade press with a strong focus on food- centric media, as well as investigating joint campaigns with outside agencies that demonstrate Macdonald Hotels' commitment to; sustainability, excellent provenance, freedom food and animal welfare as well as simple, fresh, and delicious food.
Alan Swinson, Macdonald Hotels and Resort Catering Director said: "Macdonald Hotels is dedicated to offering excellent food to our customers.
"From farm to fork we look at the full story, animal welfare, ethical sourcing and sustainability all play part in our philosophy of providing delicious food. Our accomplishments have been recognized by the industry and we now have 40 AA Rosettes. We hired ING MEDIA to take our efforts to the next level and highlight the high standard of food we offer as well as the exemplary policies we have in place."
Established in 1990 by Donald Macdonald, Macdonald Hotels and Resorts currently operate 48 four and five star hotels throughout England and Scotland, including Bath hotels and Manchester hotels.
The hotel group's expanding awards collection includes 40 AA Rosettes for its restaurants, positioning it second in the UK for the most Rosettes and demonstrating its dedication to quality food.
ING MEDIA has a dedicated Food and Consumer team with a portfolio of quality food clients including Pho Restaurant Group, Glorious!, Chilango, Nudo Italia and Costa Express.
About ING MEDIA:
ING MEDIA is a PR and Communications Agency formed in 1999 to help organisations build their profiles by devising and implementing strategies that give clients authoritative, unique and memorable voices in the media.
Located in Shoreditch, the agency specialises in developing communications campaigns for clients in the food and drink, lifestyle, architecture and design, and regeneration sectors, with clients from the UK and around the world.
ING MEDIA is a member of the PRCA and has achieved the Consultancy Management Standard.
About Macdonald Hotels:
First established in 1990 by Donald Macdonald and colleagues Macdonald Hotels & Resorts operates over 40 hotels across the UK, including hotels in Oxford, hotels in Manchester and hotels in Bath. The company also operates ten resorts throughout the UK and Spain and employs over 4,400 staff and operates in excess of 4,500 hotel rooms. The company prides itself on the seasonality and provenance of its food within the hotels, from breakfast through to dinner, as well as its wide range of specially selected wines. The Group has on numerous occasions won several prestigious accolades, most notably the AA Hotel Group of the Year 2007-08 and the National Customer Service Awards for Leisure and Tourism.
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